Have you mastered the art of crafting creative concepts for ads and branded content (all in 250 characters or less)? Pitch us on how you'd share your knowledge, tips, and tricks for coming up with great concepts with the Tongal community through a written workshop that can be turned into a how-to video.
If you've ever had a concept greenlit on Tongal, you know success comes from more than just catching the sponsor's attention or keeping your concept within the length of a tweet. You have to thoroughly digest the brief, process all the do's and don'ts of the Executional Mandatories; keep the intended audience in mind; make sure your concept is fresh and unique; and, oh yeah, remember to be creative and stand out. It's not easy, but it is a skill – and that means it's knowledge you can impart to other creative minds in the Tongal community who are eager to break into concepting.
We're looking for one Tongal community member with a proven track record for coming up with winning concepts for ads and branded content to lead a fun and educational workshop for the next generation of creative minds. The Share Your Skills: Crafting Effective Concepts for Branded Content project is a great opportunity to share your first-hand knowledge, experience, and tips with up-and-coming creators in the Tongal community.
Your workshop materials will comprise of a written workshop – broken out below – that will be freely accessible to any and all creators via Tongal on our Tutorials Hub. In addition, we'd love for you to make a video, or even an audio recording, talking us through your workshop points, which a Tongal editor can then turn into a video to help reach more future writers and creators. It's fine for you to shoot on your phone, record off your computer screen, or combine different formats, and we encourage you to be creative and have fun with your assets. Finally, don't worry about teaching creators how to submit on Tongal; that's our job. We're looking to you for a fun, informative, and educational workshop on the creative aspects and logistics of coming up with and crafting memorable and greenlight-able concepts.
There will be a light pre-production phase where you'll work directly with members of the Tongal team to develop the lesson plan and workshop breakdown, and go over any questions you have about translating your workshop to a video and/or audio recording. A Tongal editor will then cut your video/audio together into a cogent workshop video. For any additional questions, reach out in the Project Forum, and be sure to check out helpful resources in the Background section.
DELIVERABLES: There is one video asset and two written assets:
TIMELINE: Click here for the full project timeline, including the video editor's engagement portion.
EXPOSURE: Tongal social channels and the Tongal Blog.
TARGET AUDIENCE: The Tongal Community and creators across the internet.
TONE: Educational, informative, fun.
How and what your workshop will include is pretty much entirely up to you, but if you're not sure how to break it out into a lesson plan, here's a sample guide and some previously created lesson plan resources:
What to include in a lesson plan: Exact lesson plans will be different depending on what and how you plan to teach in your workshop, but below are some elements we typically expect to see included:
Lesson Plan / Workshop Examples: The below links are an example of the lesson plan and videos that were created during for the first wave of the Branded Content Mentorship Program, which was focused around understanding and creating vertical videos.
Tongal Blog Post Examples:
ABOUT TONGAL: Tongal believes creativity drives human potential and that everyone has the potential to be creative. We empower Creators by connecting them to each other and to opportunities for top networks, studios, and brands, setting into motion a never-ending cycle of opportunity and growth.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
REQUIREMENTS: The following element will be required as part of your participation in this program.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. For Tongal’s file delivery specs and any other questions you may have about post production, please click here.