How Tongal Works

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Scroll down for a guided tour
through a completed LEGO project

1. Brands like LEGO turn to Tongal to develop creative and content strategies

2. Tongal develops and posts briefs to our community.

Our community of 150,000 creatives around the world receive real-time updates when new projects are available.

Laptop and mobile devices for viewing Tongal projects

3. Tongal community goes
to work generating ideas

Review the creative brief, browse project assets and deliverables or thumb through and ask questions in the support forum.

4. Winning ideas are chosen

Businesses and judges select the ideas they want to see come to life and the creatives that submitted those ideas get paid.

Mindfruit Studio's idea for a Lego project

5. Directors pitch
on winning ideas

Filmmakers select one of the winning ideas and submit their vision. Storyboards, location pics, talent, scripts and more — whatever you deem necessary to translate your vision.

Erik Beck and Justin Johnson talk about the
direction for 5000 Legos, Unlimited Inspiration

6. Businesses review and
select pitch winners

Winning pitches are awarded guaranteed production dollars for their finished videos.

Extraneous Noise's pitch for a Lego project

Indie Machines' pitch for a Lego project

Jeff and Noah's pitch for a Lego project

7. Aim & Shoot

Pitch winners go into production and submit their finished films. Additionally, anyone who wants to submit a video can create a wildcard.

Filming a video with a camera and sound equipment

8. Businesses select winning
videos and distribute

Businesses select the winning video, determine the final ranking and distribute through their preferred digital or broadcast media outlets.

9. Tongal members get paid

The winning filmaker and the top finalists get paid and their winning submissions are displayed and distributed.

1st Prize

Our Tradition

Mean Low

500 Legos, unlimited Inspiration video by Indie Machines

2nd Prize

5000 Legos, unlimited Inspiration

Indie Machines

3rd Prize

Our Stories

Jeff & Noah

4th Prize

Notes from the Lego Tub

Sam Lawlace

And that's how it's done.
Now, let's get creative.

For Businesses Request a Consultation

For Creatives

Browse Projects More Info

Tonight we're honoring this year's supergroup of rock star Tongalers at our 4th annual Tongies awards show.
Join the celebration!

No thanks, take me to Tongal