Produce a suite of social content where lululemon ambassadors and influencers share gifting guides for specific lululemon guest personas to help people find the perfect gifts this holiday season.

The perfect gift does a lot more than put a smile on the recipient's face, but the more specific someone's personality, interests, or tastes are, the harder it can be to find the perfect gift for them. That's why lululemon is turning to the Tongal community to create gift guide videos for super specific personas that will lend some gifting guidance to their guests this holiday season. 

In this social series, lululemon ambassadors will share which lululemon products would be on their ultimate holiday wishlists based on their specific interests and personalities, provided by lululemon. The goal will be to create shoppable & social gift guides that make getting the perfect gift for everyone on your list simple and easy this year. Think of how lighthearted humor and engaging energy can be used to describe lululemon products through the cool, trusted voice of lululemon ambassadors.

We're looking for thumb-stopping and actionable content that helps guests identify everyone on their list through the personas below, and provides trustworthy gifting guides for each of those recipients. Your Pitch should explain how you plan to make engaging, social-first content that adds value for someone looking for gifting help this holiday season. lululemon will choose the product, but outline a plan on how you'll use video, GIFs, and more to bring gifting guides to life for the four key personas: 

Personas:

• Gifts for the Sweat Enthusiast
• Gifts for the Jetsetter
• All Things Cozy
• lululemon fanatics and their Top Gift Selections

Your pitch will need to combine three key components:

1. Creative templates for 4 weeks of content – how will you tell these stories through the deliverables outlined below? 
2. Unique executions for IG Feed and IG Stories across @lululemon and @lululemonmen
3. Your creative approach to storytelling around the Personas through the voices of the ambassadors (exact talent TBD by lululemon)

Furthermore, all content will need to be produced in/around one of the following major cities: 

• Toronto
• New York
• Los Angeles
• Vancouver

DELIVERABLES:

• 16 total pieces of video content:
  • 4 IG Feed Pieces for @lululemon (1 per Persona)
  • 4 IG Feed Pieces for @lululemonmen (1 per Persona)
  • 4 IG Story Pieces for @lululemon (1 per Persona)
  • 4 IG Story Pieces for @lululemonmen (1 per Persona)
  • Each week will feature at least one ambassador and specific lululemon products within each Persona guide
  • Content for @lululemon should have more of a dual-gender focus, while content for @lululemonmen should be more male-centric
• 24 photographs/GIFs (stills pulled from footage)

TIMELINE: You will need to plan to shoot all content the week of 11/11. The deliverables will then be subject to a rolling delivery schedule throughout November & December to hit specific go-live dates. For the full project timeline please see the Assets section.

EXPOSURE:

• Instagram Stories
• Instagram In-Feed
• Be sure to check out @lululemon and @lululemonmen to get a sense of the style & tone of their content
• Please be sure to check out the platform best practices page

TARGET AUDIENCE:

• Gift-givers looking for shopping inspiration during the holiday season
• lululemon guests/social audience – men and women 18–34

TONE:

• Voice: the cool, trusted friend. Optimistic, energetic, and vibrant
• Bold, Spirited, Real. Emphasis on Spirited – fun, playful, witty, entertaining
• Inspiring, convenient, exciting

EXECUTIONAL MANDATORIES: 

• Videos will need to be produced in/around the Toronto, New York, Los Angeles, or Vancouver areas. Please specify your preference in your pitch.
• The greenlit filmmaker will be responsible for any travel costs for their crew.
• Pitches must outline your unique approach to both the IG Stories and IG In-Feed as separate assets. 
• Pitches should also outline (and give examples!) of how your content would vary from @lululemon to @lululemonmen
• Pitches must outline and describe the deliverables in the order they are listed above, and how they would apply to a 4 week calendar
• Your team is very important on this project! You will need to include a full team breakdown in your pitch, including a wardrobe stylist with experience in the active/athletic wear category, as well as an editor with ample experience creating assets for social
• Please note that talent, wardrobe, and product will be provided, but you will be responsible for scripting the narrative in each piece of content.
• Though not required, we recommend you follow the below order for your pitch:
  • Title Page
  • Table of Contents
  • Filmmaker Introduction Statement
  • Creative Approach Introduction
  • Overview of Creative Approach By Deliverables (differences in format - IG In-Feed vs IG Stories, and differences in channel - @lululemon vs @lululemonmen)
  • Sample Content Breakdown (essentially a sample breakdown of executions for a week of content; so 1) In-Feed Video for @lululemon, 1) In-Feed Video for @lululemonmen, 1) IG Stories Video for @lululemon, and 1) IG Stories Video for @lululemonmen)
  • Look & Feel
  • Typography / Motion Graphics Examples (if applicable)
  • Sample Locations / Setups (if applicable)
  • Production Team
  • Production Plan / Logistics

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $40,000-$50,000 range. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.
• Talent, wardrobe, and product will be provided and do not need to be considered in your budgets.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• TEAM BREAKDOWN (REQUIRED) : A breakdown of the key members of your crew (DP, director, editor, photographer) and examples of their past work. All photographers and editors MUST have previous work experience in social content. Your photographer should have experience photographing exercise/athletic activity. You must include this at the end of your treatment.
  
  
• LOCATION PREFERENCE (REQUIRED):  Select your preferred location from the dropdown. If you are open to more than one location option, please select "Multiple" and specify order of preference in your treatment.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create 16 pieces of video content and 24 photographs/GIFs with a total budget range of $40,000–50,000.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• WARDROBE STYLIST (REQUIRED): This project requires wardrobe stylist approval before filmmakers move onto the Video Phase. Your stylist MUST have experience working in the athletic/activewear category. You must submit your planned stylist with your pitch submission. Once your pitch is greenlit, the Sponsor may either approve your stylist or ask you to submit a new one for approval.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval before filmmakers move onto the Video Phase. As a reminder, the lululemon team will be providing user reviews and social media questions, but you will be responsible for crafting the narrative of the video. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor.
• TREATMENT: This project requires treatment approval before filmmakers can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be multiple rounds of feedback until a treatment is approved by the Sponsor. 
• SHOOTING OUTLINE: This project requires shooting outline approval before filmmakers move onto the Video Phase. The Sponsor may provide feedback on your outline and ask you to submit a new version. There may be multiple rounds of feedback until an outline is approved by the Sponsor.
• LOCATION: This project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• WARDROBE STYLIST: This project requires wardrobe stylist approval before filmmakers move onto the Video Phase. Your stylist MUST have experience working in the athletic/activewear category. Once your pitch is greenlit, the Sponsor may either approve your stylist or ask you to submit a new one for approval.
• TEAM BREAKDOWN: This project requires team breakdown approval before filmmakers move onto the Video Phase. This includes any key members of your crew (DP, director, photographer, editor). You may need to have an editor with you on site for fast turnaround. Your photographer and editor MUST have previous experience with social content.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.