ABOUT lululemon: 

Vancouver-based lululemon is a yoga-inspired technical athletic apparel company for women and men, built on the belief that a life of total health can help us ignite our full potential through the three pillars of the #sweatlife: sweat, grow, and connect.

Beyond apparel, lululemon seeks to elevate the world by unleashing the full potential within every one of us. lululemon stores are more than a place where people can get gear to sweat in, they’re a community hub where people can learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. 

Here is what it means to live the #sweatlife:

• Sweat – Putting in the work to make a positive impact for yourself and others in all aspects of life.
• Grow – Commitment to growth, whether it’s personal, professional, or within the community.
• Connect – Nurturing impact within a community; finding your ‘tribe’ and lifting them up.

WHAT TO KNOW WHEN CREATING CONTENT FOR lululemon: 

Audience: Men and women who are committed or aspire to improve and uplift themselves and others.

Content Goals: All content should authentically ladder up to the #sweatlife pillars - sweat, grow, connect. Think about the channel where each piece of content will live and how your approach will make it stand out.

When participating in lululemon projects on Tongal: 

• DO: Go for a clean, modern, authentic but polished aesthetic.
• DO: share relevant social media past work to showcase how you approach Instagram stories vs in-feed vs YouTube.
• DO: Draw a personal connection to lululemon’s brand values by highlighting the ways you stay active.
• DO: Create a Pitch Video as part of your submission, if you’re able. Their teams appreciate getting a sense of who you are.
• DO: Refer to lululemon’s customers/audience as ‘guests’. 
• DON’T: Skimp on the details in your Treatment - lookbooks and mood boards are recommended.
• DON’T: Refer to the brand as ‘Lululemon’ or “lulu” (it’s always ‘lululemon’ or 'LLL').