Pitch Hewlett Packard Enterprise on a new, groundbreaking animated vision for their successful live-action technology series, On the Go with Dr. Goh.
On the Go with Dr. Goh is currently a live-action digital series hosted on HPE's Discover More Network featuring Dr. Eng Lim Goh, an IT Guru and the Chief Technology Officer for Artificial Intelligence at HPE, who explains how new and emerging technologies are impacting business today, while highlighting how HPE helps bring these innovations to organizations. Now, HPE and Dr. Goh are looking to pivot to an animated medium and refresh their program with a dynamic new look, exploring new format options to ensure that the program has even more content value for audiences.
The focus of this series is to inform and entertain—not sell HPE products or services. We want to elevate Dr. Goh as one of the foremost experts and thought leaders while bringing more awareness to the technologies and solutions he discusses. Pitches must balance the serious nature of the innovation subject matter against the need for real entertainment and fun. Creating an animation of a real person or “character” that few people easily recognize will also require a smart, intentional creative mechanism to tie the real Dr. Goh to his animated self. HPE wants to break the mold and shake up the traditional industry explainer video format. Even the series's title is up for consideration!
The goal of this project is to, first, produce a pilot episode for Dr. Goh's new series. If successful, that pilot could then lead to the production of additional episodes. With that in mind, we are looking for filmmakers to share their vision of how to update the program and explain how their production could scale to a six-episode series. HPE is primarily interested in motion graphics and animation pitches, and while HPE will be able to facilitate VO recordings with Dr. Goh, pitches should assume that Dr. Goh will not appear on camera. Pitches should also include a Style Frame to give the brand an idea of your visual approach and style with the animation. Keep in mind too, it’s important that every episode helps humanize the technologies we’re talking about, and strongly address questions like “so what?” and “why does this matter to me?” in the audience takeaway. HPE is searching for a filmmaker who can help tell and shape this story end to end—developing a POV, script, and design for the episodes.
Check out more in the Background & Additional Details below, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Business leaders, decision-makers and Department Heads seeking workplace solutions
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
HPE is looking to give this series new life in 2021, and they are ready to break the mold. The current series has a few strengths, like Dr. Goh's expertise and his ability to use approachable language when explaining complex processes, and that should certainly continue in the program's new form. Also, the current series effectively utilizes HPE branding elements to show that this material is from HPE. While HPE is not looking to overtly brand the entire episode, and remains open to incorporating different brand elements, we will want to make sure the viewer can always tell this series is from HPE.
From there, the creative possibilities become wide open. We want the material to pop and grab viewers, while maintaining Dr. Goh's credibility and HPE's status as a technology solution for businesses. While the current series simplifies the information in an approachable way, there is still plenty of room to engage audiences emotionally through storytelling and visuals that energize the viewer. This means the program's overall format, look, and feel are up for an overhaul. The current program relies on a single narrator (Dr. Goh), but if it feels like a right fit for you, pitches could even entertain multiple speakers so long as Dr. Goh serves as our main voice. Fundamentally, we want viewers to not only learn something from the programming but enjoy it so much they feel compelled to share it with their peers.
This program covers many different innovations for large businesses that need data clarity and robust connectivity. For future episodes, you should be prepared to cover anything from IOT mesh networks to implementing AI in your workforce. There are lots of exciting developments at HPE and an appetite to learn about IT is crucial.
Finally, On the Go with Dr. Goh was based on the idea that Dr. Goh would be traveling to different destinations around the world to look at new innovations. Nowadays, people aren't traveling so much and in-person visits are discouraged due to COVID-19. So HPE is open to a new title for this series, but it will still feature Dr. Goh and his helpful explanations.
Get to know Dr. Goh even better below:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.