ABOUT HEWLETT PACKARD ENTERPRISE
Hewlett Packard Enterprise is the global edge-to-cloud Platform-as-a-Service company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. The company is built on decades of reimagining the future through innovation and believes technology’s greatest promise lies in its potential for positive change. HPE has great stories to tell about how they're advancing the way people live and work, and Tongal strives to bring them to life at scale (scientist stories, customer stories, etc).
WHAT TO KNOW WHEN CREATING CONTENT FOR HPE
Audience: Slight Female Skew 45-64; Household Income $70K+; enjoys travel, outside activities, DIYer. They're no non-sense, want whatever they consume to get to the point but don't mind being entertained in the process.
Content Goals: To create videos that highlight the brand's purpose: advancing the way people work and live. Therefore, content should reinforce the message that HPE is the premiere service in unlocking value from data through their products, solutions, and services.
When participating in HPE projects on Tongal: