Create a suite with two social videos and two unique still images that celebrate WeightWatchers' 200+ ZeroPoint™ foods, aka the foods that you don't need to track or measure, as a way to raise awareness about the WeightWatchers program and drive new user sign-ups. 

*More of a techie than a foodie? Check out this other WeightWatchers brief about its award-winning app*

When you're trying to lose weight, tracking every single thing you eat can be difficult and annoying. WeightWatchers gets it. That's why ZeroPoint™ foods are a core part of the WeightWatchers program. ZeroPoint foods have—you guessed it—0 Points® because they serve as the foundation of healthy eating. Full of fiber and protein, these foods also support overall health, keep you full, and bulk up and add flavor to your meals. Check out more information about ZeroPoint foods in the Background.

There are some shockingly surprising ZeroPoint foods and unexpected ways to swap in ZeroPoint foods at breakfast, lunch, dinner, or whenever. That's where you come in. While ZeroPoint foods are not new to WeightWatchers, they'd like to reinvigorate how we talk about them and bring more awareness to this component of the WeightWatchers program. To that end, WeightWatchers wants to create some social-first videos and still images that highlight how ZeroPoint foods make reaching your weight loss goals easier. Specifically, these videos and still images should be designed for distribution on four different social media platforms: Facebook, Pinterest, Instagram, and TikTok.

In terms of execution, WeightWatchers is open to a wide range of creative executions or mediums, like lo-fi live-action lifestyle footage, motion graphics mixed with stock footage, simple stop-motion animation, or something with clever editing techniques and transitions like you'd see on TikTok. If you have a cool way to showcase ZeroPoint foods in a way that's designed for social media, WeightWatchers wants to hear about it. WeightWatchers is looking to greenlight at least TWO different creators, who will each create four unique assets in various formats, and they're hoping for different and unique approaches.

Importantly, these videos should NOT look like ads. Check out these examples of videos and still images about ZeroPoint foods that have been effective for WeightWatchers in the past - but don't let these limit you, since we're trying to do something new here. WeightWatchers is NOT looking for the conventional recipe-focused videos that you see on their organic Instagram or TikTok pages, so stay clear of that.

This is a fast-moving timeline, so for your pitch submission, we are asking that you include at least 1 creative concept per video/still image in your treatment (i.e. so 4 total concepts). With that being said, the more ideas, the better! These concepts should illustrate the creative approach you would plan to execute for each asset. There will not be a pre-production phase for this project, so your creative concepts should be thorough and clearly explain your vision for each unique asset. WeightWatchers will provide greenlit filmmakers with access to the WeightWatchers app and screenshots of app screens, if necessary. 

For your sample video, please create one short up-to-:15 video (9x16) that demonstrates the benefits of ZeroPoint foods. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout. Your sample video should both tell a story and be designed for social media distribution.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 12 total assets per creator: 

• Two unique up-to-:15 social videos (9x16, 2x3, 1x1)
• Two unique still images (9x16, 2x3, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: You can access WW's logo HERE, brand fonts HERE, and color/style guidelines HERE.

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Facebook, Instagram, Pinterest, TikTok

TARGET AUDIENCE: WeightWatchers' main target audience is "life cravers":

• Women between 30-50 with a household income of $50K+ 
• Unhappy with their weight, seeking to lose 25+ lbs
• Because of their busy lifestyle, don't take care of themselves as well as they should
• Food is their go-to facilitator for feel-good experiences
• Believe food isn’t functional. It’s an inspiring, immersive lifestyle!
• Hunger for human connection, shared stimulating experiences, and discovering novelty.
• Have the life motto: “if you’re going to do it, you might as well enjoy it!”

TONE/FEEL: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WW's Instagram to get a sense of their brand tone of voice.   

EXECUTIONAL MANDATORIES: 

• Need to be mindful to NOT position ZeroPoint foods as WeightWatcher foods, but as accessible everyday items
• Your stills MUST include the WeightWatchers logo.
• WeightWatchers will provide greenlit filmmakers with access to the WeightWatchers app.
• Your videos CANNOT feature an explicit number of pounds lost, per TikTok's weight loss ad policy. 
• Your videos CANNOT show alcohol. 
• Your videos should ALWAYS have sound.

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

ABOUT WEIGHTWATCHERS:

For over 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members, but importantly, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

ABOUT ZEROPOINT FOODS:

Upon joining WeightWatchers, members receive access to the 200+ ZeroPoint foods database. ZeroPoint foods are everyday items like non-starchy veggies, fruit, eggs, fat-free yogurt, fish and shellfish, poultry, corn and popcorn, and so much more. Since these foods are 0 Points, there's no need to track or measure how much you eat. ZeroPoint foods are go-to foods that make up the foundation of healthy eating, taking the guesswork out of knowing what to eat, and because you don’t have to track them, they make the WeightWatchers program easy to follow. 

ZeroPoint foods are:

🍳The foundation of healthy eating—and go beyond fruits & veggies

🥗Go-to foods that add flexibility and livability to your plan 

🍉 No-track, no-measure foods you can eat no matter how many Points you have left

🌽Everywhere! Find them at restaurants, in the grocery store, and on vacation

🌟 Unique to WeightWatchers

We make hundreds of decisions about what to eat every single day, and as the day goes on, our energy to keep doing so becomes depleted. ZeroPoint foods reduce the need to make conscious in-the-moment decisions by providing a go-to list to reach for. Over time, choosing ZeroPoint foods becomes second nature, so nutritious eating and better habits stick. 

HOW ZEROPOINT FOODS WORK:

ZeroPoint foods make the program flexible while guiding you toward healthier eating habits, so you’ve got options for incorporating these MVPs into your day.

• Create a base. Start with a ZeroPoint food, like savory turkey meatballs or spaghetti squash, then add other ingredients that have Points values (a favorite sauce, cheese, a slice of garlic bread) to build out your meal.
• Pump up a dish. Toss ZeroPoint foods, like crisp mixed veggies or hearty lentils, into soups, stews, or pastas to make meals more filling and add variety and flavor.
• Tame hunger. ZeroPoint foods are ideal go-to snacks when your stomach is grumbling or you want to avoid that hangry feeling. Crunchy popcorn or hummus with veggie dippers, anyone?

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. For the purposes of the Pitch phase, we are asking that you include at least 1 creative concept per video/still image in your treatment (so 4 total concepts). With that being said, the more ideas, the better! These concepts should illustrate the creative approach you would plan to execute for each asset. There will not be a pre-production phase for this project, so your creative concepts should be thorough and clearly explain your vision for each unique asset. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SAMPLE VIDEO (REQUIRED): Please submit ONE short up-to-:15 sample video (9x16) based on the information provided in the Objectives section. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

The most compelling pitches will be greenlit by the Sponsor, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.