Using primarily motion graphics, create a suite of short social and digital videos that highlight the new features on the award-winning WeightWatchers app, and then drive new users to sign up for the program.

*Motion graphics not your jam? Check out this other WeightWatchers brief about ZeroPoint Foods*

For over 60 years, WeightWatchers has helped millions of people lose weight, but the OG sustainable weight loss program isn't stuck in the 1960s - far from it. Over that time, the program has been updated and improved based on the latest nutritional and behavioral science. Now, when it comes to weight loss, people in 2023 are looking for tools that help make the journey easier. Thankfully, WeightWatchers has an award-winning app that makes achieving your weight loss goals easy, livable, and sustainable. Better yet - the app has recently been updated with new features that makes things easier still, so all you have to do is live.

To highlight the evolved WeightWatchers app and its new features, WeightWatchers is looking to produce a suite of short social and digital videos using primarily motion graphics. This will involve four distinct videos, each requiring multiple aspect ratios, and we're expecting that these videos will begin by showing the app in relatable lifestyle situations, and then transition to motion graphics to demonstrate the different new app features. Each of the four videos should have its own unique creative concept, but every video should position WeightWatchers as a digital-first, modern leader in weight health technology, before ultimately driving new users to sign-up. WeightWatchers is looking to greenlight at least TWO different creators, who will each create four unique assets in various formats, and they're hoping for different and unique approaches.

These videos should NOT look like ads. The goal is entertain and educate new and current users about the benefits of the WeightWatchers app by showing that it takes the guesswork out of weight loss. They are also NOT looking for conventional recipe-focused videos that you see on their organic Instagram or TikTok pages. Instead, we want to see a more unique and visually creative perspective that incorporates motion graphics, clever editing techniques, and other fun filmmaking tricks. 

There are three key messages that WeightWatchers wants to highlight, and two of them involve the new features:

• General "new app" messaging - Show the value the WeightWatchers app can offer and how it works. Present the app as the perfect solution for the biggest barrier when it comes to changing eating habits and losing weight: the belief that it's going to take too much work and restriction. 
• New "What to Eat" feature - This takes the guesswork out of eating & helps you choose what to eat both inside and outside of the house. For more info, check out this video.  
  • Recommended recipes from over 13k meal ideas
  • Recipe suggestions based on what you have on your fridge
  • At-home and restaurant meal suggestions 
• New "My Progress" / "Trends" feature - A place to view weekly progress towards key actions: food, weight, activity tracking and days within your Points budget. Each week the member can reflect on building key tracking habits, how you’re spending your Points, and see how these behaviors impact your weight. For more info, check out this other video. 

This project has a fast-moving timeline, so for your pitch submission, we are asking that you include at least 1 creative concept per video in your treatment (i.e. 4 total concepts). With that being said, the more ideas, the better! These concepts should illustrate the creative approach you would plan to execute for each video, along with any specific app features you plan to feature. There will not be a pre-production phase for this project, so your creative concepts should be thorough and clearly explain your vision for each video. WeightWatchers will provide greenlit filmmakers with access to the WeightWatchers app and screenshots of app screens, if necessary. 

For your sample video, please create one short :15 video that demonstrates your motion graphics style. Your sample video should be created in a 9x16 aspect ratio and highlight one of the new app features listed above. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 9 total video assets:

• Three :15-:30 social videos (9x16, 4x5)
• One :15 digital video (16x9, 9x16, 1x1)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: You can access WW's logo HERE, brand fonts HERE, and color/style guidelines HERE.

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• TikTok, Instagram, Facebook, Twitter, YouTube

TARGET AUDIENCE: WeightWatchers' main target audience is "life cravers":

• Women between 30-50 with a household income of $50K+ 
• Unhappy with their weight, seeking to lose 25+ lbs
• Because of their busy lifestyle, don't take care of themselves as well as they should
• Food is their go-to facilitator for feel-good experiences.
• Believe food isn’t functional. It’s an inspiring, immersive lifestyle!
• Hunger for human connection, shared stimulating experiences, and discovering novelty.
• Have the life motto: “if you’re going to do it, you might as well enjoy it!”

TONE/FEEL: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WeightWatchers' TikTok to get a sense of their brand tone of voice.

EXECUTIONAL MANDATORIES: 

• WeightWatchers will provide greenlit filmmakers with access to the WeightWatchers app.
• You videos CANNOT show alcohol.
• Your videos CANNOT feature an explicit number of pounds lost, per TikTok's weight loss ad policy. 
• All graphics and the most important visual content should stay within TikTok's safe zones. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

For 60 years, WeightWatchers has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WeightWatchers app has been updated, and the program has evolved to fit the needs of members - but, importantly, at the end of the day WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.

Why People Love WeightWatchers:

• Livability - New app features and tools that make the program flexible to fit into your lifestyle, so that you can live your life while still following the program and losing weight.
• Ease - The program and app features and tools that take the guesswork out of nutrition and the question “what should I eat?" making it easy to follow the program and lose weight, while still being able to eat what you love.
• Sustainability - The program helps you better manage your weight over time, leading to better health outcomes through teaching you how to make healthier food choices. App features and tools, like "What to Eat," guide you toward healthier eating to help you build habits that last. 

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. For the purposes of the Pitch phase, we are asking that you include at least 1 creative concept per video in your treatment (i.e. 4 total concepts). With that being said, the more ideas, the better! These concepts should illustrate the creative approach you would plan to execute for each video, along with any specific app features you plan to feature. There will not be a pre-production phase for this project, so your creative concepts should be thorough and clearly explain your vision for each video. If it's helpful to you, we've provided a treatment template, which you can find here.

• SAMPLE VIDEO (REQUIRED): Please submit ONE short :15 sample video (9x16) based on the information provided in the Objectives section. If helpful, WeightWatchers also encourages you to submit multiple sample videos as a part of your pitch, which you can upload to the submission form as a video stringout.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

The most compelling pitches will be greenlit by the Sponsor, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES ? SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.