
Create an upbeat, fresh, and modern docu-style video profile of the award-winning hip-hop artist and actor Common, with a shoot in Los Angeles in February 2022, and featuring health and wellness products from our mystery brand sponsor.
From a busy Hollywood production schedule to his activism and his worldwide travel for live performances, Common is no stranger to being under pressure, but he's got a few Grammys and an Academy Award as proof that he thrives all the same. If you're at his level, when the need to maintain performance and creative excellence is constant, you want to make sure your body is functioning at its best - and that starts from the inside with clean nutrition. After discovering the health and wellness products from our Mystery Sponsor, Common hasn't looked back, and has been using these products consistently to fuel his physical and mental wellbeing. Now he's looking to share his experience and his knowledge, while spotlighting some of the social activism he's involved in.
Our Sponsor is looking to capture Common's story as a short docu-style video - upbeat, fresh, and modern, with a flash of the cool that Common always brings - and show how these products play an important role in his daily routine. Whether he's at the gym training, recording a new track, working on his tai chi, or mobilizing for a cause, Common is a man on the go, and this is what we want to capture. Although some familiarity with Common, his work, and his activism is appreciated, you'll have an opportunity to connect with his team and the brand before the shoot to flesh out an outline for the video. We then anticipate that everything will be filmed at Common's home in Los Angeles in February 2022.
This is going to be a quick and complicated project, but if you're interested, spin up a good Common track (When We Move maybe?), and please see below for additional details.
KEY PRODUCTION LOGISTICS:
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 38 total assets.
TIMELINE:
EXPOSURE: Brand's Website, YouTube, Instagram, Facebook. For social please see our platform best practices page.
TARGET AUDIENCE: Individuals who are interested in healthy food and clean eating.
TONE: Authentic, credible, inspiring
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music, and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post-production, please click here.