Using graphic design, motion graphics, or b-roll captured by [solidcore], create a suite of social videos to get the [solidcore] fitness community hyped about participating in a challenge with a $15,000 grand prize giveaway.
For the second year in a row, [solidcore] is challenging their clients to find the Greatness Within, unlocking the strongest version of themselves, and offering cash prizes as an incentive to do so. For those who don't already know, a [solidcore] workout consists of 50 minutes of full body, strength training. It's an entirely immersive experience – held in a dimly-lit room under blue lights, fueled by energizing music, and led by an experienced coach who offers personalized instruction. For this project, we're looking for talented visual artists to build out a small suite of social content to get their clients excited, and keep them motivated throughout the Greatness Within challenge.
The primary goal of the videos is to raise awareness and encourage continued participation in the challenge on the [solidcore] Instagram page. Secondarily, as this is the first repeat [solidcore] challenge, it's important that these videos reinforce their commitment to celebrate the potential and accomplishments of their [community] while making The Greatness Within feel new, exciting, and fresh. So, while some elements may feel similar to 2022's The Greatness Within campaign, it should feel patently unique.
You should tie in elements of the fall campaign concept, including lines from the mantra. Use motion graphics with the text and image animation to bring interest and capture attention for social implementation. Each IG Stories asset should leave space at the end for the [solidcore] team to add in a CTA button before posting. For full challenge details and a breakdown of the individual deliverables, be sure to check out the Background section below.
The pre-production period will be used to align on the look & feel of the deliverables, as well as storyboards of the copy that will be included in each video. Immediately prior to beginning work on the videos, you will receive b-roll from the commercial shoot for this campaign to use in your videos.
You may notice two timelines at the link below. The winner announcement timeline to the right corresponds to the last two assets noted in red in the Background. You will be creating something similar to last year's winner's announcement post, and will need to do so following the quick timeline noted. As part of this you will also need to build out an edit template that the [solidcore] team would be able use to quickly and easily adjust to give updates on the winner's in the weeks after the contest. Their team uses Premiere Pro so while this would be preferable is not a requirement. If you use a different NLE, please let us know when greenlit. We can then work with you to port over to Premiere Pro and assemble a tutorial for [solidcore] use.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 8 total video assets and 1 static image.
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
DELIVERABLES BREAKDOWN
FALL CAMPAIGN BRANDING MATERIALS:
CHALLENGE DETAILS:
Throughout the duration of the challenge (9/17-10/7), [solidcore] will be giving away $1,000 weekly prizes along with a $15,000 grand prize giveaway at the end of the challenge. 1 class = 1 challenge entry (with a limit of 1 class per day). If you keep a 3 week streak, your entries will double. The more entries you earn, the higher your chance of winning the final grand prize giveaway.
LAST YEARS CHALLENGE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.