ABOUT [solidcore]
[solidcore] is a high-intensity, low-impact full-body workout training class performed on a Pilates-inspired reformer. The workout utilizes slow and controlled movements scientifically designed to break down muscles so they can build back stronger. At its core, [solidcore] represents strength, and while it is similar to Pilates in that it utilizes a resistance-based machine, the intention aligns with the principles of strength training, as the idea is to stimulate muscles through resistance-based exercises. The class is 50 minutes long and is an extremely immersive experience, held in a dimly lit room under blue lights, fueled by energizing music, led by an experienced coach offering personalized instruction.
WHAT TO KNOW WHEN CREATING CONTENT FOR [solidcore]
Audience: The workout is intended for those looking for physical, mental, and emotional strength. Most [soildcore] customers are women between 25-34, however, they encourage inclusivity and have made it an initiative to appeal to men, as well as people outside of the 25-34 age range, as they make up almost half of [solidcore] customers.
When participating in [solidcore] projects on Tongal:
- DO: The company's name [solidcore] should always be written in lowercase and in brackets, representing a sense of familiarity and community
- DO: Capture [solidcore's] unique personality by pushing the boundaries of strength, while maintaining authenticity
- DO: The brand encourages their voice to be tongue-in-cheek
- DON'T: Reference body type jargon such as "six-packs" or "bikini bodies"
- DON'T: Position their coaches as "celebrity status"
The role of social at [solidcore]: Our goal is to enable discovery and spark the urge to try something new, enticing those on their fitness journey, and helping them become the [strongest] version of themselves. The goal is also to create content that appeals to both [solidcore] clients and coaches.
Commonly used hashtags: #theworkisthejoy, #strongerthanyouthink, #thatrealwork
