Create a set of live action broadcast videos with reframed social edits for the Stir Dating App, showing that single parents deserve to have fun, have sex, and date while still honoring their responsibilities as parents.
Dating can be rough, especially if you're a single parent, constantly dealing with the needs of someone else, while trying to manage an unpredictable schedule, and simultaneously navigating the stigma that can be associated with dating as a single parent. Stir is designed to make dating as a single parent easier and more accessible, and so they want to show people what should be obvious: that single parents deserve to date, have fun, have sex, and live fulfilling dimensional lives for themselves - while still honoring their responsibilities as parents. To accomplish that objective, Stir wants you to create a suite of exciting content, with two videos for broadcast, and two accompanying social reframes for IG Reels and TikTok.
The primary goal of these videos is to - first - showcase dating as an integral part of being a single parent. There is a stigma out there that single parents shouldn't be dating, and that makes things really tough on those parents, so we want to combat that notion. If parents aren't dating to begin with, they won't be using Stir, so while we do want to promote the app as a product, it's more important to speak to the cultural truth that single parents deserve to date, and to communicate that in a way that is positive and exciting. That positivity is important, because although it's not required, you may want to show, or speak to, some of the day to day elements of parenthood itself, but we don't want that to come across negatively, so you'll still want to depict parents in a way that is relatable, responsible, and respectful. If dating feels like an escape from the shackles of parenthood, you're doing it wrong. Keep in mind that this is advertising a dating app so, while we're open to showing children, there should NOT be any implication of children being involved in dating or any situation with sexual undertones.
In terms of the creative itself, the two broadcast videos should be clearly distinct from each other in some way. Theoretically, you can use the same talent, locations, and general theme, but if you do so, you should have very different narratives or very different messaging. While the social reframes can be just that, we still encourage you to think about how you can make them unique to each platform. While we're certainly open to including motion graphics and text, and maybe some limited 2D elements, we're not looking for any fully animated executions. Otherwise, we're creatively open to however you want to approach this, whether that's through relatable humor, heartfelt authentic stories, or seductive theatrics. You can use as many, or as little cast as you see fit, and we're not tied to any particular type of location, so long as it feels native to the US.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total video assets
TIMELINE: Full project timeline
EXPOSURE:
TARGET AUDIENCE: Single parents and friends/family/influencers of single parents
TONE: Positive, authentic, humorous, strong and sexy.
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
Stir launched just last year and is actively developing their branding. We suggest you check out their existing brand guidelines for design inspiration and their existing content on the below social channels:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.