To celebrate the upcoming premiere of PAW Patrol: The Mighty Movie, create two pawsitively pawtastic social media videos and/or still images to get fans excited to see the movie in theaters.
PAW Patrol is on a roll! That's right - the iconic pups that everybody knows and loves will be hitting the big screen this September 29th when PAW Patrol: The Mighty Movie premieres in theaters. When a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The MIGHTY PUPS! For Skye, the smallest member of the team, her new powers are a dream come true. But things take a turn for the worse when the pups' arch-rival Humdinger breaks out of jail and teams up with a mad scientist to steal the superpowers for the two villains. With the fate of Adventure City hanging in the balance, the Mighty Pups have to stop the supervillains before it's too late, and Skye will need to learn that even the smallest pup can make the biggest difference.
The goal of this project is to create social-first videos and/or still images that are clever, fun, and shareable in order to generate excitement about the movie and resonate with fans everywhere. We want you to tap your inner "pawsomeness" in a way that's original and interesting. Primarily, your concepts should encourage people to go see the movie on the big screen. The team is open to any creative medium (videos, illustrations, artwork, still images, etc.) so the possibilities are endless. Paramount is especially interested in maker video concepts. These are social videos where you craft, build, bake, or sculpt with unique materials, and also film your creation using fun and engaging editing techniques. To get a sense of what we mean, check out some successful examples of PAW Patrol maker content in the folder HERE.
An important thing to keep in mind: your concepts should appeal to parents of toddlers, so they can enjoy them as a family.
Below are some thought starters for different themes that you can explore, but if you have other ideas that unique, engaging, and creative that aren't on this list, Paramount still wants to hear about them!
For the purposes of the Pitch stage, we're asking that you include at least 3 creative concepts in your treatment, and if you're selected, Paramount will work with you to decide which TWO concepts will move into production. That said, the more ideas, the better! These creative concepts should illustrate the potential creative approach you plan to execute and include any specific characters you would like to feature (check out the Background section to learn more about the characters in the movie). Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. In addition, Paramount is interested in behind-the-scenes videos showcasing the process of how you made your video, so keep that in mind when developing your concepts.
Understanding that costs can vary depending on the creative execution of each social post, we're also asking that you include a proposed budget for each separate content idea in your treatment. For example, you could pitch a custom illustration where the PAW Patrol pups are transformed into superhero trading cards for $750, or create a sculpture of Skye made entirely out of candy for $2,500. Essentially, we want to know what your budget would be for each individual social post (but no line item breakdown is necessary).
It's strongly recommended that each creative execution feels different and unique. Paramount is NOT looking for 2 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for PAW Patrol. Paramount is looking to greenlight multiple creators, and there's a chance they may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your original bid to create two assets.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total social assets:
TIMELINE: HERE.
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE: Funny, smart, authentic, good-natured, diverse, supportive, celebratory
EXECUTIONAL MANDATORIES:
OPEN BID:
PAW PATROL "MAKER" CONTENT EXAMPLES:
In the folder HERE you can check out some successful examples of PAW Patrol maker content that were created for social media. Notice how each of these videos is cute, crafty, and visually unique. Most importantly, all of the videos appeal to parent while still being family friendly.
CHARACTERS IN THE MOVIE:
REFERENCE ASSETS:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitches will be greenlit, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.