Produce a suite of digital videos and still assets based on Nature Made's "#1 For a Reason" concept.
The goal of this project is to produce a small suite of live-action videos illustrating Nature Made's "#1 For a Reason" concept. Nature Made is known to be the #1 Pharmacist recommended supplement brand, and since not every brand achieves this level of trust, the recommendation has been the cornerstone of their marketing efforts. Highlighting this recommendation has been very successful, but now, Nature Made wants to slightly shift the perspective to consider the consumer experience. Check out the background section for more context.
Using the concept below, we want to draw a clear thread between the excellence that Nature Made puts into its product and the improvements that consumers seek in their own lives. The key point of these videos is to capture that shared commitment to quality and create a connection between the consumer and Nature Made.
Please Note that as part of your submission this project requires a dedicated photographer and graphic designer who can create banner images derived from the photos. Additionally, the client will need to attend the shoot remotely so please also factor that into your budgeting.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Adults 40-60 - They view their health and wellness as multi-dimensional and they believe It helps them to live the life they want to live today and protects them from some of the struggles they worry about for tomorrow. They try to make balanced choices and incorporating healthier actions throughout their day.
But life isn’t always simple. Work, family, the world around us, all of it can be hard! At times, they struggle to make it all work, and aspire for easier ways to balance out the challenges life throws at them. Vitamins help them get the right nutrition for a variety of different health challenges. They believe in its power and helping them live a healthier life.
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.
From the highly successful "Denise" and "Siobhan" spots, Nature Made has learned how important the #1 Pharmacist recommendation is to their customers. Pharmacists say they recommend Nature Made vitamins because they trust their quality, and Nature Made was the first vitamin brand in the market verified by USP, an independent organization that sets strict quality and purity standards. When you're in the vitamin aisle, there are a lot of choices to make, and it can be difficult to know which brands are monitoring the quality of their product. This recommendation has made it possible for Nature Made to be the clear reliable choice amongst its competitors, and will continue to be a major part of the brand's awareness.
Nature Made wants to build upon this aspect of their brand and nod towards the diligence and effort that goes into achieving that level of reliability. Nature Made puts in the time every day to create supplements that are trustworthy and high-quality, and their customers mirror this dedication in their own lives too. Nature Made's demographic are individuals seeking to optimize their wellness and regularly practice healthy habits by taking daily supplements. This is an emotional parallel that we want to capture in these videos. To do so, Nature Made along with the help of the Tongal community created the "#1 for A Reason" concept below:
"#1 for A Reason" - Show people being #1 in their daily lives: a parent plays w/ child & sips out of their #1 Dad/Mom mug, homeowner puts the finishing touches on the best front yard in the culdesac, hobbyist looks over their award-winning craft, etc. In our lives and on the shelf, quality takes time and effort to achieve. Nature Made puts effort and quality into its vitamins, so you can achieve everything you're after in life. To put simply, Nature Made does its best, so you can be your best. We conclude by connecting these moments to Nature Made as the #1 Pharmacist recommended supplement brand
While Nature Made is open to other scenes than the ones listed above, it is important that they feel relatable and familiar. Nature Made does not want to drift into an aggressive tone with high-performance fitness achievements or extreme outdoor activities. This should feel like a slice of life, and viewers should see themselves in the moments that are depicted.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
CREW: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your production and post-production departments. To find crew in your area, check out these resources and partners.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage and stills with full rights released in perpetuity. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post-production, please click here.