ABOUT NATURE MADE

The people behind Nature Made are driven to make the very best vitamins they can. Which is why they take pride in the fact that the toughest critics endorse their vitamins. In fact, Nature Made vitamins are the #1 Pharmacist recommended brand of supplements in eight categories including letter vitamins, fish oil, and CoQ10 according to the 2013 Pharmacy Times survey. It was the first vitamin brand to earn United States Pharmacopeia (USP) verification, and each Nature Made product stamped with the USP mark tells you they have been independently verified for quality, purity, strength, disintegration and consistency. From sourcing ingredients to production, Nature Made is committed to making vitamins and supplements that you can choose with confidence.

TARGET AUDIENCE:

• Women & men, aged 35+ currently using or considering vitamins, minerals, and supplements as part of their health and wellness regimen.
• Others may vary depending on the product/campaign. 

CONTENT TONE:

• Optimistic 
• Authentic, Real, Relatable
• Credible, Knowledgeable, Certain