Using current Nickelodeon animated shows as inspiration, create six unique short videos or still image social assets that can be used on Nickelodeon-owned social channels to celebrate Summer-centric holidays like National Burger Day, National Donut Day, Father's Day, and the First Day of Summer.
In terms of executions, the sky is the limit! We're open to seeing creative executions for everything from stop motion & animation, to motion graphics, to paper craft, to photography or lifestyle content, and everything in between. Executions should feature Nick characters whenever possible, but which characters and how they are incorporated is up to you. You could even create custom illustrations featuring characters from multiple Nick properties in a single image (similar to this Nick or Treat Instagram carousel or this First Day of Spring post). While you will have access to official reference images of Nickelodeon characters, the expectation is that you will be drawing the characters yourself to fit the creative concept you submitted.
For the purposes of the Pitch stage, we're asking that you include at least 1 creative concept per social post in your treatment (so 6 total ideas). That said, the more ideas, the better! These creative concepts should illustrate the potential creative approach you would plan to execute for each holiday, along with any specific characters you would plan to feature. You can mix & match format and execution depending on what would work best for each holiday (for example, you could pitch a stylized illustration for the National Burger Day post featuring characters from The Loud House, and a stop-motion approach for an evergreen summer post featuring SpongeBob).
It's strongly recommended that the creative execution for each holiday feel different and unique. Nick is NOT looking for 6 assets that are similar in style and approach. Each asset should be able to stand on its own while still feeling on brand for Nickelodeon. We encourage you to check out the Background section for more information about each show and examples of successful social content.
While Nick is primarily looking for one creator to make all 6 assets, there is a chance Nick may want to "mix and match" ideas from different creators. If that's the case, Tongal will reach out to those creators individually to work out a revised budget based on your bid to create all 6 assets.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: 6 total social assets
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
EXAMPLES OF SUCCESSFUL NICKELODEON SOCIAL CONTENT:
NICKELODEON BRAND - Nickelodeon is the number one entertainment brand for kids, and it's a brand on the precipice of change. Nickelodeon is expanding its focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content, products, experiences and more – is the core of Nick's future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.
NICKREWIND - NickRewind is Nick’s place for all things nostalgia - covering all your favorite Nickelodeon shows from the 1980s to late 2010s.
NICKELODEON CURRENT ANIMATION SERIES:
STAR TREK: PRODIGY - Exiled on a mining colony outside Federation space, a group of lawless teens discover a derelict Starfleet ship. Dal must gather an unlikely crew for their newfound ship if they are going to escape Tars Lamora, but The Diviner and his daughter Gwyn have other plans. Here are some examples of effective Star Trek: Prodigy social posts:
THE LOUD HOUSE - Welcome to the Loud House! Home to Lori, Leni, Luna, Luan, Lynn, Lucy, Lana, Lola, Lisa, Lily and… Lincoln Loud! As the only brother in the house with five older sisters, five younger sisters and one bathroom, life in the Loud house can get pretty crazy. From unwanted makeovers to exploding science experiments to getting the perfect seat for the family road trip, there's no problem too large--or bedroom too small--for Lincoln! And despite all of the headaches, he wouldn't have it any other way. Lincoln's secret to surviving in the Loud House? Always have a plan. And with a little help from his best friend Clyde, Lincoln can handle anything his sisters throw at him.
THE SMURFS (2021) - The Smurfs have a new home on Nickelodeon and are Smurfier than ever! Join these beloved blue characters as they go on ALL NEW adventures that will push the charm, absurdity, and humor of the original series to even greater heights! Smurf we go!
MIDDLEMOST POST - When a reformed raincloud teams up with a shipwrecked sea-postman and a magic walrus, the three form the Middlemost Post—the wackiest and most loveable postal service on Mt. Middlemost. Nick approaches Middlemost Post through a few content buckets: embracing Parker’s upbeat attitude, playing with their jobs as a mail delivery team, and showing the artistry behind the show. Here are some examples of effective Middlemost Post social posts that tap into the plot and energy of the show:
RUGRATS (2021) - Hold on to your diapers for The Paramount+ Original Series, Rugrats! Join this band of baby best friends as they wander off on epic adventures, get lost in their wild imaginations, and learn about the big world around them… all before snack time!
THE CASAGRANDES - The Casagrandes tells the story of Ronnie Anne, an independent, adventurous, 11-year-old who explores city life with her big, loving, multi-generational Mexican-American family.
RISE OF THE TMNT - Rise up! The Teenage Mutant Ninja Turtles get an all-new look, new weapons, and awesome new powers! Join the legendary heroes, Raph, Leo, Donnie and Mikey as these brothers discover a Hidden City beneath New York, learn amazing mystic ninja skills, battle absurd mutants… and always find time for a slice of their favorite pizza! Cowabunga! Here are some examples of effective Rise of the TMNT social posts:
AVATAR: THE LAST AIRBENDER (2005) - In a war-torn world of elemental magic, a young boy reawakens to undertake a dangerous mystic quest to fulfill his destiny as the Avatar, and bring peace to the world. The series is centered around the journey of twelve-year-old Aang, the current Avatar and last survivor of his nation, the Air Nomads, along with his friends Katara, Sokka, and later Toph, as they strive to end the Fire Nation's war against the other nations of the world. It also follows the story of Zuko—the exiled prince of the Fire Nation, seeking to restore his lost honor by capturing Aang, accompanied by his wise uncle Iroh—and later, that of his ambitious sister Azula.
THE PATRICK STAR SHOW (2021) - The Patrick Star Show follows everyone’s favorite sea star at home with his family as he hosts an imaginary variety show that comes from the bizarre and hysterical depths of his own brain.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Pre-production approvals will be dependent on the creative concepts selected, but may include:
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.