Nickelodeon is a premiere children's cable TV channel that has created some of the most iconic kids' shows of all time, including classics like Rugrats, SpongeBob SquarePants, Hey Arnold!, All That, Fairly Oddparents, iCarly, and so many more.

Nickelodeon is a business on the precipice of change. The number one entertainment brand for kids, they are expanding their focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content (linear, digital, SVOD, social), products, experiences and more – is the core of their future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.

More background info below:

SOCIAL PLATFORM PRIORITY:

• Instagram, TikTok, Facebook, Twitter, and Snapchat (in priority order)

TONE:

• Funny, smart, authentic, good-natured, diverse, supportive, celebratory
• Self-aware, humorous, surprising, winking but not too snarky… and above all, playful!  :)

NICKELODEON: Nickelodeon is the number one entertainment brand for kids, and it's a brand on the precipice of change. Nickelodeon is expanding its focus far beyond the traditional cable TV channel. Treating Nickelodeon as a lifestyle brand – with content, products, experiences and more – is the core of Nick's future-forward plan. Video that embodies that distinct Nickelodeon feeling and connects with fans old and young can help drive that message.

CHANNELS + TARGET AUDIENCE:

• Instagram: 13+ fans; current viewers; young adult/older Gen Z nostalgic fans
• Facebook: Young adult/older Gen Z nostalgic fans; Millennial nostalgic fans; Parents
• TikTok: 13+ fans; current viewers
• Twitter
• Snapchat

NICK JR.: Nick Jr. is Nickelodeon’s preschool brand, targeting kids ages 2-7. In social, the brand speaks to parents. Some of the most popular shows are Paw Patrol, Peppa Pig, Blue's Clues & You, and The Adventures of Paddington. 

CHANNELS + TARGET AUDIENCE:

• Instagram + Facebook: Parents of pre-schoolers; Grandparents of pre-schoolers; Young adult nostalgia fans
• Twitter

NICKREWIND: NickRewind is Nick’s place for all things nostalgia - covering all your favorite Nickelodeon shows from the 1980s to late 2010s.

CHANNELS + TARGET AUDIENCE:

• Instagram + Facebook: Fans 18+ nostalgic for “their” Nickelodeon; Various demos that love ‘90s Nick, ‘00s Nick and ‘10s Nick
• Twitter

TEENNICK: TeenNick is a standalone channel targeting 13-18-year-olds. Primary programming includes iCarly, Sam & Cat, Game Shakers, The Thundermans and more.

CHANNELS + TARGET AUDIENCE

• Instagram & Facebook: Teens and college-aged Gen Z, nostalgic for their favorite TeenNick shows; Some current viewers
• Twitter

SPONGEBOB SQUAREPANTS: SpongeBob SquarePants is an animated series created by marine science educator and animator Stephen Hillenburg. The series chronicles the adventures and endeavors of SpongeBob and his aquatic friends in the fictional underwater city of Bikini Bottom. The fifth-longest-running American animated series, its popularity has made it a media franchise with over 100M social fans. It is the highest-rated series to air on Nickelodeon.

CHANNELS + TARGET AUDIENCE

• Instagram: Superfans of the series; All age groups, but biggest demo is 18-24
• Facebook: Superfans of the series; All age groups, but skews older (25-34 is biggest demo)
• Twitter