We're looking for a well organized filmmaking team that can bring a visionary approach to a versatile suite of scripted, live action videos showcasing how Chime's mobile banking app gives users the confidence, control, access, and tools to make their money go further.
Chime is a financial technology company founded on the premise that basic banking services should be helpful, easy, and free, and they want to spread the word! To help promote Chime to potential new users and show how the Chime app works, they are looking for a visionary and very well-organized filmmaking team to develop a versatile suite of scripted, live action videos showcasing how Chime gives users the confidence, control, access, and tools to make their money go further.
The purpose of these videos will be to demonstrate how the Chime app and its various functions work, but in the context of scripted, real world scenarios. We're looking for upbeat & relatable storylines that Chime can be woven into. So for example, someone could be running errands for a friends brunch, only to receive a notification that their account balance was low, but that Chime had spotted them the amount they needed to complete their purchase without fees. You can read more about all of the Chime product features that will need to be showcased in this suite in the Background section below.
When it comes to the scenarios themselves, we want to make sure we're highlighting different ages and professions that make up our target audience. So for example, one video could follow a single mom running her household, another could highlight a college student opening their first banking or credit card account, and another could highlight a couple in their late 20s saving up to purchase a new car. This should be a versatile suite of content, with storylines that can be pieced together for hero edits (there will be four total hero edits for the pillars of Confidence, Control, Access & Build), as well as broken down into their own extended standalone stories for individual product videos.
The storylines themselves should be visually and VO driven. You can plan to shoot MOS on set, and will not need to capture any on-screen dialogue. You should expect to utilize about 4-5 locations total and up to 12 principal cast across the video suite (in addition to a VO artist), and we'd anticipate a 4-5 day shoot. Talent can be mixed & matched as background talent, but your core characters should appear in one pillar only (i.e. your star of the Access pillar videos should not appear as a star of the Build pillar videos). The Chime app user interface (UI) will need to be incorporated where appropriate to show the features in action, but in terms of the split, we'd want to stay in our live action storyline for about 80% of the video, with UI moments taking up the remaining 20%. UI screens and assets will be provided to the greenlit filmmaker, but your production plan should account for animating them. You should plan to shoot all devices on set with green screens & tracking marks, to comp the UI animations in during post.
From a tonal perspective, any scenarios should be lighthearted and relatable. We're open to light humor, but want to avoid anything that feels slapstick, overly dramatic, or like it's encouraging reckless money habits. These videos should be all about showcasing how smarter money decisions can make for an overall happier life.
For your Pitch submission, we're asking you to edit together a :15 proof-of-concept "SpotMe" sample video (16x9) demonstrating your proposed scenario and approach to a video highlighting that product. You may use ANY available footage for that, as well as temp motion graphics. You can also read more about what SpotMe is, and how it helps Chime users in the Background section below. This proof-of-concept is about pacing, tone, framing, video structure, motion graphics, and finding a way to tell a simple product story in an engaging way. In your treatment, please also tell us how you would apply this structure to other Chime products to create a full cohesive suite of content.
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DELIVERABLES: There are 48 total video assets.
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Primary Audience: People ages 22-44, with an average household income of $50K
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
Below are additional details on the different messaging categories and Chime features that will need to be featured in this content. For your proof of concept video, please edit together a :15 proof-of-concept sample video (16x9) demonstrating your proposed scenario and approach to a video highlighting the SpotMe feature that falls under "Access."
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.