Produce a direct response Facebook and Instagram ad (up to 15-seconds long) that will get viewers excited about gifting Mixtiles.

With the holidays coming up, we're looking to create a video that REALLY shows just how amazing Mixtiles is as a gift for women to give!! Your video should highlight the benefits of gifting Mixtiles in a :15 second direct response ad for Facebook and Instagram based one of the following:

Concept 1: Mallory is hiding a gift behind her back. She calls her mom over. But instead of handing mom the gift, she sticks it right on the wall! Mom's reaction is surprise then joy! Reveal Mixtiles photos of mom and daughter perfectly arranged on the wall!

Concept 2:  Person takes a snapshot on their phone. Continous flowing shot - Camera zooms into the image captured then zooms out to Mixtile in a gift box. Zoom out, hands pick it up, zoom out further to the person receiving the gifts face.

The key for both concepts to make sure the visuals make it apparent that it's for the holiday season.

As part of your direct response ad, you must include a 2-3 second product demonstration clip as part of your video. The demo should include insert shots of:

1. Hands ordering Mixtiles on their phone.

2. Show the picture selection and scrolling between frames and matting (to show the selected pictures inside the frames)

3. Removing the Mixtiles from the box.

4. Peeling the Mixtiles frame to show the adhesive strip.

5. Placing the Mixtiles frame on the wall.

6. Removing and resticking the Mixtiles frame.

Why do Mixtiles make the perfect gift for women to give?

• Everyone loves great pictures of family, friends, memories, pets, and special moments. And everyone has these photos!
• The person receiving your Mixtiles will know you actually thought about them. You didn’t just buy something generic. It’s unique, original, and thoughtful.
• It’s a gift anyone can use because it’s super simple. It sticks to walls without hammer & nails.
• It’s a gift people actually use. They put it on their wall, and it stays there. Every time they see it, they’ll remember you thought about them and made their home more beautiful. 
• It’s super easy to give! It takes only 5 minutes, and you can do it from your phone from anywhere in the world. You can also add gift notes to make it even more personal and touching.
• Shipping is FAST and takes less than a week to arrive.

What are direct response ads?

• Direct response ads are designed to cause an immediate response and encourage a prospective customer to take advantage of the seller's offer.

DELIVERABLES:

• Each filmmaker will be required to produce 4 distinct videos (you can use the same cast and locations but each video should be slightly different so the client could test the different versions) based on one of the winning concepts above and each video will need to be in both a 4:5 and 9:16 format. This means there are a total of 8 deliverables per concept. Please see the full breakdown below.
  • Video Version 1 4:5
  • Video Version 1 9:16
  • Video Version 2 4:5
  • Video Version 2 9:16
  • Video Version 3 4:5
  • Video Version 3 9:16
  • Video Version 4 4:5
  • Video Version 4 9:16

TIMELINE: This project moves FAST! It will take about 2-3 days for custom Mixtiles to be made for your production. Please specify in your treatment your needs for custom Mixtiles. As soon as the filmmaker is greenlit, we will need to start production on the Mixtiles. For the full project timeline please see the Assets section. 

EXPOSURE:

• Facebook and Instagram. Please check out our platform best practices page.

 
TARGET AUDIENCE:

• 25 to 55-year-old women, USA based, $70K+ average household income.

TONE:

• Think romantic comedy (but packed in 15 seconds or less) - emotional, engaging, makes you feel good and has a satisfying ending. It should generally be family-friendly, but it’s ok to be a bit edgy.

EXECUTIONAL MANDATORIES: 

• You must include a 2-3 second product demonstration clip in your video (steps outlined above). 
• Your video must work well without sound.
• Your video may include captions on the bottom part of the screen.
• You must follow the best practices for Facebook and Instagram.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within $10K - $15K range per concept. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Mixtiles is the easiest way to put your photos on your walls. It’s a framed picture that sticks to walls without hammers and nails. It’s easy to order from your phone. It’s simple and affordable. See a short product demo video here.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• CONCEPT (REQUIRED): Please select which concept your treatment will be based on.

• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here. Please specify how you plan to create multiple versions of each concept.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create a video with a cost range of $10,000 - $15,000.

• SCRIPT (Optional): This should include dialogue/shot list from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitches will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• HEADSHOT: This project requires headshot approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options.
• SCRIPT: This project requires script approval before filmmakers move onto the Video Phase.
• LOCATION: This project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated with the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post-production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member for the Pitch Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.