
Create a sizzling and amped-up :60 teaser video for social that gets reality TV fans pumped for the new season of Married to Medicine, which sees Season 8 premiere on Bravo on March 7th, 2021.
An apple a day can't keep these doctors away. Married to Medicine is Bravo's hit reality show about seven women in the Atlanta medical community balancing fast-paced careers with social circles, friends, and families. To get audiences hyped for the show's upcoming eighth season, Bravo wants you to create a bold and snappy 60-second teaser video for social that helps introduce the show to more casual fans of Bravo content and drives them to watch Married to Medicine's season premiere on March 7th.
Your video should be a bit of an M2M crash course that schools viewers in what these drama-filled doctors (and wives of doctors) are all about, but Bravo's already got a recap and a trailer, so that's not what we're looking for. This is basically, if you had to explain the characters, the drama, and the vibe to someone who hasn't seen Married to Medicine, how would you do it? You'll certainly want to showcase footage from the show, and we'll be looking for bold editing, high energy, a lot of sass, and smart use of motion graphics and text.
You'll also want to make sure your video has clever copy or a point of view that reflects the tone of the show (take a look at this season 3 promo all about throwing shade for inspiration).
To give us an idea of your style and approach, we're asking you to create a :20-:30 proof-of-concept video (4x5) as a part of your pitch. We've provided some assets and references that you can use in the Background/Additional Details, as well as some general brand guidelines in the Assets.
DELIVERABLES: One :60 Sizzle Video (4x5, 16x9). Note: 4x5 is the key asset, so focus on that.
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
Your video MUST drive tune-in to Married to Medicine's season 8 premiere on March 7th, 2021.
Your video should NOT be recap of the show to catch viewers up to the season 8 premiere. Instead, it should increase awareness of the show to those who may not yet be familiar with it.
Bravo's talent is their product, so let their voices be heard. Since they are all very quotable, use quotes as part of the promo narrative, allowing them to tell their own stories, in their own words. That said, you should NOT portray talent in a negative light.
OPEN BID:
The Sponsor has decided not to move forward with a Bid on this project. Though most Open Bid Projects do move forward with a selected Bid, we will always notify you in the event the Sponsor has decided not to move forward. Please note that regardless of the results, all submissions are reviewed and evaluated by the Sponsor and the Project Team. We sincerely appreciate your time and effort on this project.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing the next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from Tongal.
For your convenience, we’ve provided some helpful templates to use at your discretion. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to Tongal’s feedback.
MUSIC: For the purposes of your Pitch, Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your pitch submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project. To learn more about using each of these music providers, click on any of the providers’ names above.
If selected to move forward, you will be required to use the USA-approved music provider Frequency to source music for your Video submission to this Project. Music from this provider is available only to the Pitch Winners at no charge solely. Pitch Winners will be provided with a log-in and access by a Tongal producer.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.