Create a series of six engaging, direct, and easy-to-digest live action videos that builds awareness of the Hilton for Business program and lives as a resource detailing all of the program's perks and tools for new customers.
With Hilton for Business, small to medium-sized businesses can access exclusive discounts, loyalty benefits, and tools to manage travel – all for free – and we need a filmmaker who can help us put together a series of six different live action "How To" videos that create awareness with new customers and act as a resource to help business owners get the most out of this loyalty program. Ultimately, your videos should drive viewership and Hilton for Business signups from new customers, so an engaging but informative format and delivery is key here.
You'll be working within a visual format that we recently established with the Hilton Honors How To series, with a simple sofa or armchair setup in front of a white cyc in a studio, with plenty of space left open on either side of the screen for graphics and pop-ups. You will not need to shoot at a Hilton property. Hilton will identify a topic for each of the six videos, and also provide talking points and key messaging, but you'll be responsible for turning all of that into engaging and easy-to-digest scripts. Importantly, we're looking for at least one charismatic and relatable on-screen host that can represent the target audience: aged 30-55, female, with wardrobe and HMU direction that implies a moderate to high income and an urban or suburban lifestyle. There's a chance Hilton may want to create some diversity in the series and split the videos between a male and female host, so you should be prepared to present multiple options in casting.
Up to three of your videos may be built around actual client testimonials, with your host acting as an interviewer and presenter. Hilton will source the client talent and work with you to establish questions and talking points, including during a pre-interview during pre-production. These pre-interviews will be conducted with you, Tongal, and the Hilton team – your host talent doesn't need to be present. While the associated talent costs may ultimately be covered separately by Hilton, you should plan for the travel costs for these client testimonials to come from your production budget. You should assume that talent will be US-based, and you should anticipate business class travel costs and lodging at a nearby Hilton property to come from your budget for now.
You can find information about the topics for each video in the Background. In terms of scripting and interviews, not only should you plan for client testimonial pre-interviews over Zoom or Teams, but you should also be prepared to schedule and record at least one read-through of each video's script with your host talent during pre-production. This will allow the broader Hilton team to make any script adjustments (for tone, clarity, delivery, etc.) before you get onto set with your talent. Having said that, for production itself, you should still anticipate having Tongal and Hilton reps on set for your shoot.
Finally, you'll need to be able to animate fonts and motion graphics, and also edit with or create Hilton app screen recordings in post, which will be used to illustrate some of the key points. Hilton will provide a brand toolkit and guidelines for these motion graphics but you'll be responsible for building them into both the 16x9 and 9x16 versions of your videos. You'll need to frame for space for graphics, text, and inserts to pop up in your frame, so you therefore may choose to either crop your 16x9 videos to fit a 9x16 delivery, or shoot two aspect ratios simultaneously. Check out the title cards, animated text graphics, and app screen recordings in the Hilton Honors How To series for reference.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 6 total video assets:
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Small-to-medium sized business owners; generally 30-55, moderate to high income
TONE/FEEL: Professional, approachable, friendly, informative.
EXECUTIONAL MANDATORIES:
OPEN BID:
VIDEO TOPICS: While these are subject to change, this should give you a good sense of what you'll be creating:
ABOUT HILTON FOR BUSINESS: Check out more HERE.
THE HILTON HONORS HOW TO SERIES: Be sure to take a deep dive on the Hilton Honors How To series, including the full episodes and the simple tutorials:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You must also provide all raw files. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.