Let's cook up some delicious TikTok videos that can serve as a tantalizing promotional platter for Good Burger 2 while adding an extra layer of funny and clever ways to get fans excited to experience the premiere exclusively on Paramount+ on November 22nd. 

"Welcome to Good Burger, home of the Good Burger! Can I take your order?" Good Burger 2 premieres on Paramount+ on November 22nd, and while retaining the charm of the original, Good Burger 2 promises to bring its signature humor into the present day. We're searching for social savvy creators to produce an engaging TikTok video that resonates with both longtime fans and a new generation of viewers. The original Good Burger holds a special place in the hearts of those who grew up watching Nickelodeon's All That in the 90s, so let's serve up some serious nostalgia - and not to mention, lots of orange soda. 

Nickelodeon is open to both live-action and animated executions, as long as your concepts feel native to the TikTok platform and lean into the trends and styles that would organically come across your "For You" page. These videos are NOT meant to feel like ads, and Nickelodeon is NOT looking for cutdowns of the teaser trailer or anything like that. You CAN use the iconic "I'm a Dude" song in your concept, but you CAN'T feature the likenesses of either Kel Mitchell or Kenan Thompson, and you should also avoid Kel's recognizable Good Burger hairstyle, and the Good Burger uniforms. Since the movie is premiering right before Thanksgiving, you might be think to go with a turkey burger concept, but please do not go down that route or tie anything into the holiday. 

The Nickelodeon team is looking for something that feels different, fresh, and creative. In the Background, you'll find a few thought starters to consider, but if you have other video ideas that feel native to TikTok and aren't on this list, Nickelodeon still wants to hear about them. Nickelodeon is looking to greenlight multiple creators, but each creator will only be responsible for making ONE TikTok video. 

We encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof-of-concept should be designed for TikTok, shot in a 9x16 aspect ratio, and can run up to 30 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for. 

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: Each greenlit creator will create one video:

• One up-to-:30 TikTok video (9x16)

TIMELINE: HERE

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Paramount's TikTok and Instagram
• Nickelodeon's TikTok and Instagram

TARGET AUDIENCE:

• 16+ teens and Gen Z young adults
• Millennial nostalgic Good Burger and All That fans
• Families with kids ages 6-12

TONE: Wacky, unexpected, goofy, playful, and FUN!

EXECUTIONAL MANDATORIES: 

• You CANNOT use Kel Mitchell or Kenan Thompson's likenesses in your video concept.
• You should AVOID concepts that focus on Kel's Good Burger hairstyle or the Good Burger uniforms. 
• All graphics and visual content should stay within TikTok's safe zones.
• Your videos should ALWAYS have sound - TikTok is a sound-on platform - but you MAY NOT use any trending TikTok or Instagram audios.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $3,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

GOOD BURGER TRAILERS:

• Good Burger 2 | Teaser Trailer
• Good Burger (1997) Trailer

THOUGHT STARTERS:

• A Recipe for Comedy - Showcase some hilarious mishaps while toasting some hamburger buns, or demonstrate some outrageous burger concoctions. Maybe even whip up some burger ASMR. 
• I'm A Dude - Remember "I'm a dude, he's a dude, she's a dude, we're all dudes, hey!?" Maybe it's time to follow a dance routine inspired by the iconic theme or some fun animation to go along with it. 
• Orange VHS & Other Nostalgia Artifacts - Showcase your quirkiness within a TikTok humor sketch. Maybe you were a Mondo Burger fan and this is your chance to fight once more to become the #1 and only fast food franchise in the world. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): Your treatment should be a more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $3,000. You can download the budget template here.

• PROOF-OF-CONCEPT VIDEO (Optional): If helpful, we encourage you to submit an optional proof-of-concept video based on the information provided in the Objectives section. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 15 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.  The goal is to make your video feel as native to TikTok as possible.

The most compelling pitches will be greenlit, and the responsible creator(s) will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• TREATMENT: This project requires treatment approval. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be up to multiple rounds of feedback until a treatment is approved by the Sponsor.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.

If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.