Produce a January series for lululemon in which ambassadors tell stories that highlight the importance of friends, family, and community, inspiring the audience to get back to sweat in the new year.

To kick off the new year, we want to motivate people to get back to sweat and pursue their sweatlife journey. To do this, we will use lululemon ambassadors to authentically tell stories about the people in their lives who have inspired them to keep pursuing their own journeys in Running, Yoga, Training, and Athletic Recovery. That's where you come in, Tongalers. We need your help to bring these stories to life on Instagram/Facebook, Instagram Stories, and IGTV. 

We want the lululemon community to connect with these stories about celebrating the supportive people in their lives and feel energized to get back out there and pursue their own sweat goals. We want these social videos to be fun, authentic and dynamic but not built around a challenge that requires community participation. Tonally, lululemon's #BoobTruth series is this project's north star; this super-authentic series has resonated organically with audiences for its raw honesty and humorous approach to personal conversations, and we want to take a similarly raw yet lighthearted approach to motivating lululemon's community in the new year.

Potential formats for these videos need to be centered around one or a combination of the following concepts:

• Walk and Talk: Ambassadors conversing about motivational stories while participating in their respective activities of Running, Yoga, Training or Recovery. Think along the lines of Vogue’s 73 Questions or Comedians in Cars Getting Coffee with dynamic camera work that augments the ambassadors' personalities and holds the viewer's attention throughout.
• Behind the Gram: Instagram is traditionally seen as the platform of perfection, and for many at the start of their sweat journeys, that perfection can be intimidating enough to stop them from getting back to sweat. Think about stopping thumbs with a perfect photo, but flip that idea of perfection on its head, and expose a light-hearted humanity behind the sweatlife. Behind every "perfect" photo is countless hours of hard work and determination, and we’d like to focus on the moments no one sees, leading up to the one everyone does.

We're looking for thumb-stopping and actionable content that combines three key components:

1. Creative templates for 4 weeks of content – how will you tell these stories across Run, Yoga, Training and Recovery
2. Unique executions for IG & FB Feed, IG Stories, and IGTV across @lululemon and @lululemonmen
3. Specific personalities of 4+ lululemon ambassadors and their mentors (ambassador talent TBD by lululemon)

Please note that this project will involve travel that should be accounted for in your budget within the $85,000–95,000 bid range; more details below.

DELIVERABLES:

• 20 total pieces of video content:
  • @lululemon – 12 pieces of video content: 
    • 4 IGTV episodes, up to 2:30 each (1 per week) – each focused on the POV of the ambassador with support from their mentor
    • 4 IG Feed videos that preview the IGTV content and drive viewership to full IGTV episodes
    • 4 IG Stories that drive viewership to full IGTV episodes
  • @lululemonmen – 8 pieces of video content: 
    • 4 IG Feed videos that capture the other side of the story (ie the Mentor's POV) and drive to full IGTV episodes on @lululemon
    • 4 IG Stories to drive to full IGTV episodes on @lululemon
• Each week of content in January will feature 1 ambassador, their mentor, & specific lululemon products
• Content for @lululemon should have more of a dual-gender focus, while content for @lululemonmen should be more male-centric
• 20 Photographs for shoppable posts on IG Feed and IG Stories across @lululemon and @lululemonmen

LOCATIONS: You should account for filming in 2 major bicoastal cities (ie LA and NYC) in your bid and budget of $85,000–95,000. You should also include a separate, additional budget line in your treatment (not your bid) for potential travel to 4 major cities to give a sense of what those added travel costs would be. This added cost can be outside of the budget range above if you cannot account for up to 4 locations within the bid range.

TIMELINE: You will need to account for filming in two major bicoastal cities (ie LA and NYC). There is a possibility you may need to film in four major cities; Tongal will work with the greenlit filmmaker to adjust the timeline accordingly. For the full project timeline please see the Assets section.

EXPOSURE:

• Instagram Stories
• Instagram & Facebook In-Feed
• IGTV
• Be sure to check out @lululemon and @lululemonmen to get a sense of the style & tone of their content
• Please be sure to check out the platform best practices page

TARGET AUDIENCE:

• lululemon guests/social audience – men and women 18–34
• Those looking to Get Back to Sweat in the New Year

TONE:

• Raw, real, authentic, and lightheartedly humorous
• Voice: the cool, trusted friend. Optimistic, energetic, and vibrant
• Bold, Spirited, Real. – fun, playful, witty, entertaining
• Inspiring, convenient, exciting

EXECUTIONAL MANDATORIES: 

• Pitches must outline your unique approach to IG Stories, IG & FB In-Feed, and IGTV as unique assets. 
• Pitches must also outline your unique approach to the 4 different weeks covering the topics of Run, Yoga, Training, and Recovery
• Pitches should also outline (and give examples!) of how your content would vary from @lululemon to @lululemonmen
• Pitches must outline and describe the deliverables in the order they are listed above, and how they would apply to a 4 week calendar
• Your team is very important on this project! You will need to include a full team breakdown in your pitch, including a wardrobe stylist with experience in the active/athletic wear category, as well as an editor with ample experience creating native assets for social. (Think vertical with motion graphic experience)
• 20 still assets will be required for this project, so you will also need to have a photographer with experience in exercise/physical photography on set to capture stills, and include that in your budget. 
• Please note that lululemon will source the talent and their authentic stories for this project, you will need to be able to bring these to life within your creative approach
• This project will involve bicoastal travel; you will need to account for your crew travel & accommodations in your budget.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the range of $85,000–95,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• Your bid and budget must account for travel costs for you and your crew to two major bicoastal cities (ie LA and NYC). 
• You should include an additional cost for travel/production in 2 additional major bicoastal cities in your treatment. This cost can be outside of the budget range above. Do not put this added cost in your bid or budget document.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.
• Talent and wardrobe will be provided and do not need to be considered in your budgets.
• This project will involve bicoastal travel; you will need to account for your crew travel & accommodations in your budget.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these videos.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create 20 videos + 20 still assets with a budget range of $85,000–95,000 total. Your budget must include travel and accommodation costs for your crew in two major bicoastal cities (ie LA and NYC).
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in these videos. If it's helpful to you, we've provided a treatment template, which you can find here. Your Treatment must also include an additional cost for travel/production in two additional major cities (for a total of four) as well as a Team Breakdown on the final pages of your Treatment.

• TEAM BREAKDOWN (REQUIRED) : A breakdown of the key members of your crew (DP, director, editor, photographer) and examples of their past work. All photographers and editors MUST have previous work experience in social content. Your photographer should have experience photographing exercise/athletic activity. Please include your Team Breakdown at the end of your Treatment.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• WARDROBE STYLIST (REQUIRED): This project requires wardrobe stylist approval before filmmakers move onto the Video Phase. Your stylist MUST have experience working in the athletic/activewear category. You must submit your planned stylist with your pitch submission. Once your pitch is greenlit, the Sponsor may either approve your stylist or ask you to submit a new one for approval.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval before filmmakers move onto the Video Phase. You will be responsible for crafting the narrative of the video. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor.
• TREATMENT: This project requires treatment approval before filmmakers can move onto the Video Phase. The treatment should describe how you plan to execute the video and how you plan to bring the storytelling to life visually. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be multiple rounds of feedback until a treatment is approved by the Sponsor. 
• SHOOTING OUTLINE: This project requires shooting outline approval before filmmakers move onto the Video Phase. The Sponsor may provide feedback on your outline and ask you to submit a new version. There may be multiple rounds of feedback until an outline is approved by the Sponsor.
• LOCATION: This project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.
• WARDROBE STYLIST: This project requires wardrobe stylist approval before filmmakers move onto the Video Phase. Your stylist MUST have experience working in the athletic/activewear category. Once your pitch is greenlit, the Sponsor may either approve your stylist or ask you to submit a new one for approval.
• TEAM BREAKDOWN: This project requires team breakdown approval before filmmakers move onto the Video Phase. This includes any key members of your crew (DP, director, photographer, editor). You may need to have an editor with you on site for fast turnaround. Your photographer and editor MUST have previous experience with social content.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.