Create crafting and cooking spoof videos to support the season 3 launch of At Home with Amy Sedaris on TruTV.

Okay, question: why do crafting and cooking videos take themselves so seriously? It seems like every other video on social media offers some tutorial or recipe that's going to improve your focus, grow your hair, and clear your skin. But if we're being honest, when has an overly-earnest video for cinnamon rolls or a DIY cleaning solution ever lived up to all of its lofty promises?

That's what we love about At Home with Amy Sedaris. This super quirky, wacky, and ultimately charming show brings to life all of the crafting and cooking tutorials you didn't know you needed, every week on TruTV. From relaxing a turkey (very important!) to tips to avoid crafting accidents, Amy, her characters, and some famous friends share tutorials that you never knew you needed...because you didn't. 

Now TruTV is looking for Tongal filmmakers to bring their own kooky tutorial spoofs to life as a suite of social videos to help support the season 3 launch of At Home with Amy Sedaris. Your videos will extend the show's universe to connect with existing and new fans on social. 

They're open to live-action, stop motion, or animation and a variety of formats, including top-down tutorials like this or the "With Me" format. You can choose to base your pitch on either Crafting Tutorials, Cooking Tutorials, or both. Your videos should look and feel like they belong in the universe of At Home with Amy Sedaris: a kitschy take on a home kitchen or crafting nook and tutorials and recipes for an incredibly niche audience. 

Our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality.

DELIVERABLES:

• Up to three :30–:60 Crafting videos (1x1)
• Up to three :30–:60 Cooking videos (1x1)
• One endcard for all videos

TIMELINE: Please note this project has a quick-turn timeline. For the full project timeline please see the Assets section.

EXPOSURE:

• At Home with Amy Sedaris on Instagram, Facebook, and Twitter
• Be sure to check out our platform best practices page.

TARGET AUDIENCE:

• Millennials, especially women
• DIY and tutorial audiences
• Fans of wacky, kooky comedy

TONE:

• Humorous, surprising, niche
• Quirky, vintage, crafty, 50s-60s vibe

EXECUTIONAL MANDATORIES: 

• Your videos should feel like they exist within the universe of the show, which has a very specific look.
• Think of how your videos will be viewed as a series; are there repeatable elements, easter eggs, or a unifying theme?
• Your videos should work with sound off

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $2,000 per video, for up to three videos (Crafting or Cooking) or up to six videos against both categories. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

On At Home with Amy Sedaris, Amy Sedaris cordially invites you into her home, where she will show off diverse but necessary homemaking skills, from creating popsicle-stick buddies and gutting a fish to making raisin necklaces and entertaining businessmen. As always, Amy will use her unique expertise to entertain guests, demonstrate her know-how by preparing meals and exhibit her can-do spirit by attempting to work out personal issues. Remember, if you want to be the perfect host, accentuate the positives and medicate the negatives.

Check out episodes and clips here: https://www.trutv.com/shows/at-home-with-amy-sedaris.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create up to six videos (three Crafting, three Cooking) with a cost range of up to $2,000 per video.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitches will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• TREATMENT: This project requires treatment approval before filmmakers move onto the Video Phase. The treatment should describe each tutorial and how you'll execute it. The Sponsor may provide feedback on your treatment and ask you to submit a new version. There may be multiple rounds of feedback until a treatment is approved by the Sponsor.
• CASTING: This project requires casting approval before filmmakers move onto the Video Phase. If your videos involve casting (voice, hand, actor) you must submit at least two actor options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options.
• SET DECORATION/STYLING: This project requires set decoration/styling approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary set decorations/styling choices. The Sponsor may provide feedback on your set decorations/styling choices and ask you to submit additional photos or to find and submit images for that.
• ANIMATIC (For Animators): This project requires animatic approval for animation production. Given the short timeline, your animatics can be rough, but should provide a sense of action, pacing, and creative for your videos. The Sponsor may provide feedback on your animatics and ask you to submit new versions. There may be multiple rounds of feedback until an animatic is approved by the Sponsor.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.