Produce a series of ASMR videos using Kinetic Sand and Orbeez to create a steady stream of mesmerizing and transfixing social content for Spin Master's YouTube and TikTok channels.
ASMR has evolved wayyy past people whispering into microphones. Now it's all about the weird squishes, bristles, and crunches made by everyday objects - and toys are no exception! To build on the oddly satisfying nature of ASMR videos, Spin Master wants you to take two of their most oddly satisfying sensory toys - Kinetic Sand and Orbeez - and create a series of ASMR videos designed for YouTube and TikTok. These videos will be geared towards kids and should use the toys to make visually captivating and sonically stimulating videos that'll inspire kids to use the products in new ways.
There are tons of examples of these types of videos already on YouTube - but this ASMR Kinetic Sand video and this ASMR Orbeez video use the products in inventive ways to capture intriguing visuals and crisp sounds. Now start thinking about all the myriad ways you can squish, squeeze, press, cut, and stir these beads and sands using different props and backdrops!
Your videos should use a tabletop setup with hand talent and no voiceover. Given the simple setup, think about using macro shots, timelapse effects, and bright backgrounds to create dynamic visuals. To make sure there's cohesion between the videos, you'll also be creating two different title cards (one for the Kinetic Sand videos and one for the Orbeez videos) that'll introduce the video's theme in the first 3-5 seconds. Videos can be themed with multiple setups strung together (i.e. tools, rainbow, meditation, mixing colors, slicing, pattern pressing, molds, etc.) OR a single 4-5 minute setup can work as well. While shooting, you should also be thinking about 9x16 framing since some of the ASMR videos will be reformatted for TikTok.
In addition to standalone ASMR videos, you'll also be editing together compilations based around different themes (think best sand collapses, best Kinetic Sand tools, best rainbow Orbeez, best Orbeez smashes, etc.). For the early compilation videos, Spin Master will be providing supplemental content to make sure you have enough footage to edit together. These videos will be comprised of footage provided by Spin Master and footage that you capture.
Since good ASMR requires an exceptional audio setup, please let us know in your pitch treatment how you plan on capturing crisp audio in your videos.
If you're greenlit, product will be shipped directly to you from Spin Master - but given product limitations, you may need to tailor your video ideas around what's available. Videos will be delivered in four monthly batches to supply Spin Master's YouTube and TikTok channels with content that'll go live in September through December. At the end of the project, there will be the option to renew for three additional months of videos that'll go live in January through March.
To help with your pitch, you can access Kinetic Sand brand assets HERE and Orbeez brand assets HERE.
In addition to this ASMR project, there are two similar projects live on the Tongal site from Spin Master. This one focuses more specifically on social content for Kinetic Sand, and this one focuses more specifically on social content for Orbeez. Be sure to check them out!
Check out more information in the Background / Additional Details section, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 34 total video assets delivered on a rolling basis:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE: Mesmerizing, calming, colorful, interesting
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
The goal of these videos is to show exactly what makes Kinetic Sand and Orbeez so irresistible. Your videos should keep people engaged because they’re so satisfying to watch and listen to, and they bring you right up close to the toys. The world of ASMR has well-defined tropes (like crisp sounds, slow motion shots, etc.), and Spin Master wants to capture what makes ASMR so satisfying while also bringing surprises that only Kinetic Sand and Orbeez can bring (e.g. once you slice a Kinetic Sand mound and watch it open/fall, it can reveal a rainbow of colors inside too).
SOCIAL MEDIA ACCOUNTS:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.