Produce a live action round table discussion with multiple auto enthusiasts that you cast to discuss how much the automotive industry has grown in the last 90 years, and speculate on what the future may bring in the next 90 years, all to commemorate Advance Auto Part's 90th Advanceiversary.
From model T's to electric vehicles, the inventions of turn signals, power steering, cruise control, air conditioning, three-point seatbelts, air bags, GPS - and now we even have self driving vehicles! The automotive industry has changed a lot in the last 90 years which makes us wonder, what will the industry look like in another 90 years? This year is Advance Auto Parts 90th anniversary and to celebrate they would like to do a round table video where various individuals - all various types of auto enthusiasts or other interested parties - get together to talk about all that’s been accomplished this far when it comes to the world of cars, to speculate on what mighty happen in the future of the industry.
We are now looking for filmmakers with experience in live events or interview formats, who can put together and elevate this round table discussion. We want to make this feel more dynamic and interesting, and we would love to see approaches that utilize multiple camera angles and smart editing to effectively handle a robust and active discussion with all of the participants. This video will require a diverse cast, and it would be ideal if your talent actually has a background, interest, or familiarity with cars and automotive subjects. Find mechanics or amateur racers, Motorsport fans or millennial DIYers who supe up their own cars, or even those hardcore racing simulation gamers who can rattle off engine specs like they've actually seen an engine in person.
To make the video a little more wacky and fun, Advance has also asked if you can cast 3-5 children for a short segment that you can include, to provide some funny responses and asides that could take the overall narrative in an interesting direction. While we do want some organic responses in the video, we are also looking for you to come up with the questions or general script treatment to help guide the conversations. Advance will also provide some guidance points or key messages to include. Think about what is going to make this video captivating to watch. Is there a theme to the questions? A few key questions that get everyone really fired up? That’s up to you to figure out and decide.
In terms of the production itself, we are open to potentially having creative filming locations. Will you plan to film in a decked out garage or a dirt race track? Think about elements to keep the video engaging, like car themed motion graphics to come up throughout video, or maybe even a boisterous host to lead the conversations. Also make sure to keep in mind that these are part of the larger campaign of Advance's 90th Advanciversary. To see some of the content created around Advanceiversary so far, make sure to take a look at the Background section.
In success, there is the potential for you to continue this journey by filming Advance Associates and Advance Social Media Influencers in future episodes of a round table series, so you’ll want to make sure to provide a sturdy foundation to work from.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 8 total video assets
TIMELINE: Full project timeline
EXPOSURE:
TARGET AUDIENCE:
TONE: Educational, humorous, creative
EXECUTIONAL MANDATORIES:
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Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
ADVANCIVERSARY PREVIOUS CAMPAIGN REFERENCES:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.