Use clever motion graphics & editing to create a dynamic proof of concept video featuring Winn-Dixie's newly revamped grocery stores. 

If you've been following along on Tongal, you might have noticed that Winn-Dixie has been changing up their look. They've introduced the Winn Winn Twinns, and even redesigned their Item Price ads. These changes span across their marketing efforts, but they also apply to Winn-Dixie's stores themselves. With renovations & remodels underway this year, many communities across the Southeastern US are about to have fully revamped Winn-Dixie stores opening in their areas, and the Winn-Dixie team wants to announce those changes on regional broadcast & social media. 

The goal of this project is to create a proof of concept that could ultimately be used for those announcements. These should be :15 videos (in 16x9) that utilize clever motion graphics & editing to introduce the updates to the surrounding communities, highlight photos & b-roll from within the revamped stores, and get people excited to shop at their new Winn-Dixie. They should feel in line with existing Winn-Dixie content (see the Background/Additional Details for some inspiration), and utilize Winn-Dixie branding, fonts, colors, store photos & potentially b-roll (provided in the Assets tab). That said, we are looking for innovation too!

It's important to reiterate that in this project, we are only looking for proofs of concept. Should Winn-Dixie like your approach, you may have the opportunity to be greenlit on a future project and receive additional funding (of up to $10,000) to further develop and deliver the proof of concept. 

DELIVERABLES:

• Two filmmakers will be greenlit to each deliver:
  • One :15 Proof-of-concept video (16x9)

*Should Winn-Dixie like your approach, you may have the opportunity to be greenlit to receive additional funding (of up to $10,000) to develop the following set of editable templates (in After Effects, Premiere, or an equivalent editing software):

• 1 x :15 16:9 broadcast template
• 1 x :15 16:9 digital pre-roll template
• 1 x :15 9:16 Instagram Stories template 
• 4 x :06 1:1 social video/mock-GIF template 

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE: Internal use for now, but may ultimately become a repeatable format used for targeted paid social media ads, targeted pre-roll ads, and targeted OTT & CTV ads

TARGET AUDIENCE:

• 25-44 consumers interested in value and great products
• Residents of the Southeastern United States

TONE:

• Fun, energetic & welcoming

EXECUTIONAL MANDATORIES: 

• Proofs of concepts must leverage provided photos of the new store features (these have been provided in the Assets tab below). You can also leverage the provided b-roll footage, but that is NOT required. Featuring the stills is the higher priority
• Proofs of concepts must include a mention of the store's name & address. For the purpose of this proof of concept, you can use the store name "Oviedo Winn-Dixie" and the address: 1021 Lockwood Blvd, Oviedo, FL 32765
• Proofs of concept must convince viewers to reconsider the Winn-Dixie brand, and ultimately break their shopping habits to give their new remodeled Winn-Dixie a shot. Any copy that you incorporate should emphasize that the store has changed for the better, and you are missing out if you don’t check it out!
• Proof of concepts should be innovative, but should still feel they belong to Winn-Dixie’s other communications regarding the store. You can see examples of a Chalkboard Texture & set of typography they use in the Assets Tab below
• Proofs of concept should utilize "Winning" language should whenever possible to tie into existing Winn-Dixie branding (i.e. "It's a Winn Win," "Winning Together," "That Winning Feeling," etc.)
• Proofs of concepts can draw inspiration from existing Winn-Dixie Item Price content (see more in the Background/Additional Details section below), but this is not required
• Proofs of concept should come up with a way highlight at least 2 of the store sections below, and address how a future template might add/remove highlights of certain areas in a store, depending on that store's set up. These features can include:
  • Deli & Bakery
  • Produce
  • Meat
  • Seafood
  • Dollar Shop
  • Natural & Organics Section
  • Sand and Surf Section (Beach Shop)
• Proofs of concepts should leverage the photo imagery to speak for themselves - i.e they shouldn't rely too heavily on text
• Proofs of concepts should work without any VO
• You are welcome to submit up to 5 separate proofs of concept if you have multiple ideas; we just ask that you only submit one proof of concept per pitch

OPEN BID: 

• This project is for proofs of concept ONLY. However, if Winn-Dixie is interested in your proof of concept, there is a chance they may greenlight you for a future project to develop a set of editable templates. If you were greenlit for a future project, you would have the opportunity to set your own budget proposal of up to $10,000 for all templates outlined above. 
• By participating in this proof of concept project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid for a future template project. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

You are welcome to draw inspiration from past Winn-Dixie motion graphics content, including their revamped Item Price ads, or a suite of motion graphics ads that were created to highlight: "That Winning Feeling..."

• Item Price Content Example
• That Winning Feeling Example

You are also encouraged to use Winn-Dixie's library of doodles & hand drawn elements, which you can find in the Assets tab below. 

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• PROOF OF CONCEPT (REQUIRED): Submit your proof of concept to show how you would create a :15 video (16x9) announcing a revamped Winn-Dixie store to a Florida community.

• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET FOR TEMPLATES (REQUIRED): The Sponsor would also like you create a budget of the costs associated with creating the editable templates outlined in the Deliverables section above, should you be greenlit for a future project. You can download the budget template here. If greenlit for a future project, you would receive additional funding of up to $10,000.

The two most compelling pitches will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creators will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

REVISION REQUIREMENTS: Once the two creators have been greenlit, they will each perform one round of revisions on their proofs of concepts. From there, Winn-Dixie will determine whether or not they would like to move forward with a creator to receive additional funding to create a full set of editable templates in a future project. 

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.