Using primarily motion graphics, produce winter-themed Facebook, Pinterest, or TikTok videos and still images that highlight how food lovers can enjoy everything the holiday season has to offer and still lose weight on WeightWatchers.
***Please See Important Updates to this Brief in RED.***
We all know winter is the most wonderful time of the year, and every festive holiday comes with equally-festive foods. Hot chocolate, holiday cookies, honey-baked ham... the list goes on and on. When you're a food lover (and who among us isn't?!), the last thing you want to do is deprive yourself of all the delicious seasonal foods and traditions that the holiday season brings. The good news is - WeightWatchers is designed for food lovers. You can enjoy the foods you love and still lose weight, because on WeightWatchers, no food is off limits. The program teaches you how to build healthy habits so you can lose weight in a sustainable way. You can enjoy that holiday cookie and not feel a single ounce of guilt!
WeightWatchers was made by people who love food, for people who love food - because loving food and wanting to lose weight should never be mutually exclusive. To that end, WeightWatchers wants to create social-first videos and still images that lean into the themes and trends of the winter season, while also demonstrating that WeightWatchers is all about the enjoyment of eating - and losing weight.
WeightWatchers is looking to make assets specifically designed for three different social media platforms: Facebook, Pinterest, and TikTok. They are looking to greenlight THREE different creators, and each creator will be responsible for creating assets for ONE of those platforms. Each creator will receive a budget of $7,500 to create seven unique assets.
When you submit your pitch, you will need to select your preferred platform from a dropdown menu. If you'd like to create assets for more than one platform, we highly encourage you to submit multiple pitches.
This content should primarily be driven by motion graphics, but you can also incorporate lo-fi footage shot on your phone if your creative execution calls for it. WeightWatchers can also provide greenlit filmmakers with images to incorporate into your videos, if necessary. Please note: your concepts should be winter-related, but not holiday-specific. For inspiration, WW has included the following thought starters:
For your sample video, please create one up-to-:15 social video for your preferred social media platform. For Facebook, your video should be 4x5; for Pinterest, your video should be 2x3; and for TikTok, your video should be 9x16. Your sample video should speak to the message "Weight Loss for Food Lovers." Your sample video should also lean into winter themes & trends while still communicating that core message. You can access WW's logo HERE, brand fonts HERE, and color/style guidelines HERE. Your sample video should both tell a story and be designed for social media distribution.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: Each greenlit creator will create 7 total assets:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: WW's main target audience is "life cravers" who are:
TONE: Motivational, inspirational, hopeful, joyous, and celebratory. Make sure to check out WW's Instagram to get a sense of their brand tone of voice.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
For nearly 60 years, WW has helped millions of people lose weight. Over that time, they've innovated and improved their program based on the latest in nutritional and behavioral science. The WW app has been updated, and the program has evolved to fit the needs of members. But, at the end of the day, WeightWatchers has always been a sustainable, flexible path to weight loss rooted in the power of community. No cutting out food groups, no extreme dieting, no one-size fits all approach.
KEY MESSAGES ABOUT THE EFFICACY OF WW'S PROGRAM:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.