We are looking for 5 filmmakers to shoot footage for a fast-moving live-action PayPal campaign based on scenarios that we'll provide, all while coordinating with a campaign director who will script and storyboard for your shoot. Pitch your plan to help illustrate how PayPal's different products will allow people to make this holiday season one to remember. 

PayPal is running a fast-moving digital video campaign for the holiday season, and owing to the speed and the limitations inherent in live-action production during COVID, they're looking for 5 different filmmakers - from anywhere in the world - who can quickly put together a small shoot to source footage for different scenarios that'll be used to create :15 videos for the campaign. 4K raw footage from these shoots will be provided to a single creative campaign director, who will handle post-production for all videos in the campaign. 

If you are selected, you will be coordinating with the campaign director, who will provide a script, storyboard, and shot list prior to your shoot, as well as some creative direction for a :15 spot, although you will be responsible for casting, locations, and wardrobe. All shoots will be conducted MOS, with no need for audio of any kind. The entirety of your commitment is less than 2 weeks. You will NOT be required to provide any post-production services. 

As of now, we don't yet know the nature of the footage that we'll need, nor how many locations or talent that we'll need. That is being developed in parallel to this project. That said, PayPal's primarily showcasing features of their app, which can be used at home, so most of these scenarios will take place in a home, and we've laid out conservative assumptions for production that you should be able to work with. We've also included example videos from the current campaign, along with other relevant info, which should give you a clear idea of what to expect. Please carefully review the info in the Background / Additional Details. 

For your pitch, you will be required to provide some casting & location options, and we offer some guidance on that below. Your pitch should primarily highlight:

• Past work that shows your ability to shoot something that feels intimate, authentic, and cinematic
• Past work that shows your ability to direct talent and get grounded and genuine performances (especially without sound).
• Your ability to quickly source multiple cast & locations options
• Your ability to work quickly, within tight confines, with lots of flexibility.
• On casting, we'd love to see options a family of six - two grandparents, two parents, two kids - as that will give us the most flexibility, and it gives us a starting point when we give you guidance in pre-production. 
• On locations, we'd love to see options for a relatable home or apartment interior, living room, kitchen, or dining area, suitable for a family of four. 

PROCESS: 

1. To get ahead of the Monday, 10/05 selection date, FIVE filmmakers and TWO alternates will be informed that they've made the short list on Friday, 10/02, and they will be provided with updates about the concepts they'll shoot, along with casting & location needs. 
   • A Tongal producer will post in the Project Forum that evening letting everyone know when the short list has been selected.
   • PayPal will then announce final selections on Monday, 10/05. 
2. If you are greenlit, you will immediately enter pre-production and provide casting, wardrobe & location choices to ensure they are approved by the Sponsor. 
3. A joint kick-off call will be set to coordinate production between you and the creative campaign director. 
4. You will be provided with a script, storyboard, and shot list, as well as camera specs, and a framing guide to confirm all content you will need to capture. All footage MUST adhere to the guidelines and specs provided.
5. Once all locations, casting & wardrobe are approved, you will be cleared to capture footage between Saturday, 10/10 and Monday, 10/12.
6. You will be responsible for sending all footage to the campaign director by 6AM PT on 10/14. 
7. You will be responsible for sending all talent, location & art releases (where applicable) to Tongal by EOD on 10/14. 

PRODUCTION BUDGETING ASSUMPTIONS:

• Two days of shooting, two locations (One Int., One Ext.). Interior is likely to be a home or apartment. Exterior will not require snow (but huge bonus if you've got it). Exterior is not required for the Pitch Phase.
• Two principal cast: make & female, mid-30's. Four supporting cast: male & female, mid-50's, and two children, under 10. Two extras: ages TBD. Diverse, relatable, and not at all model-y.
• Extensive holiday-themed production design & wardrobe considerations. Although not all spots will include a holiday tree, you should anticipate one, along with any lights, tinsel, gift-wrapped presents, etc. that you might expect to find in someone's home during the holiday season.
• Shoot 4K resolution @ 23.98 fps, framing action for 9x16. 
• All shots that include masked talent must also be filmed without masks. That said, most shots will involve family in domestic settings, and few may be wearing masks. To be safe, anticipate that you'll need to shoot maskless alts for 1/3 of your footage.

DELIVERABLES: All raw footage

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Videos will be distributed across multiple channels and platforms in various international markets, including US, UK, France, Germany, Italy, Spain, and Australia.
• Most non-broadcast digital platforms will see exposure, including: Instagram (key social focus), Facebook, Twitter, YouTube, YouTube Pre-Roll, website, within emails, as well as other owned channels and paid media.

TARGET AUDIENCE, CASTING, LOCATIONS: Given the global nature of the audience, we are looking for footage and cast that feels diverse, and not too closely tied to any identifiable country or location. This means no major landmarks should be visible in exteriors, nor regional plants (i.e. desert cactus, palm trees), nor regional architecture. The key target demos:

• Digital Natives aka Young Professionals - They're 25-35, savvy, have always enjoyed a digital first life.
• Parents - They represent a wider age range, early 30's to mid-40’s, but they have different concerns now they are starting and raising families. They've come to PayPal through a need to engage with digital commerce, or send money, and they use digital payments both for themselves, and on behalf of their children.

TONE: Positive, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

Creatively, this campaign is about the different ways we might be celebrating the holidays this year, and how PayPal can "make it one to remember," even if the holiday season may look a little different. The times we live in have been challenging and uncertain for all of us - all over the world - but they want to focus on the little pockets of positivity that we experience in our daily lives, and demonstrate how PayPal can be a uniquely relevant and reassuring force right now. By enabling people with digital solutions to pay safely online with PayPal checkout, to transfer and receive money with friends & family, to be flexible with your spending with options to pay later or pay with rewards, or to donate to worthy causes, PayPal can make it easier for people to be more in control of their financial lives, and seamlessly celebrate the holidays this year.

PayPal wants to showcase their products' relevance in customers’ lives, through their eyes, in a positive way, while staying cognizant of the current environment globally – i.e. social distancing, masks, financial struggles, social activism, protests, and the importance of racial inclusion. 

EXISTING CAMPAIGN VIDEOS FOR REFERENCE:

• Make Style Easy
• Make Gifting Easy
• Make Easy Easy
• Make Thank you Easy
• Make Tasty Easy
• Make Local Easy
• Make Inspiration Easy
• Make Giving Easy
• Make Sharing Easy

PRODUCTS THAT WILL BE FEATURED: It may not be altogether that important that you review this, because most (if not all) shots that involve app functionality on a phone will use chroma key and VFX. 

1. Checkout: Buy from millions of websites safely, and with confidence.
2. P2P (aka Person-to-Person): Securely send money to friends & family for free, domestically
3. Pay Later: Use PayPal Credit's digital, reusable credit line to shop anywhere PayPal is accepted. It's buying power now, with the flexibility to pay over time. 
4. Pay With Rewards: Spend your credit card rewards on whatever you want, whenever you check out with PayPal.
5. Donations: Donate to your favorite causes directly through PayPal.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of how you plan to approach capturing the footage. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LOCATIONS (REQUIRED): Your pitch must include your proposals of the locations you would be looking to film in. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (REQUIRED): Your pitch must include your proposed casting choices for your chosen scenarios.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitches will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creators will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• HEADSHOT: The Sponsor will provide feedback on the casting choices you propose in your pitch. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options. Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role with at least one of those options being a person of color.
• LOCATION: The Sponsor will provide feedback on the location choices you propose in your pitch. If the Sponsor does not approve of your options for a location, you may be asked to submit new options. 
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

CREDITS: Upon submission of your footage, you will be immediately prompted to fill out your credits for all the actors, locations and art (if applicable) featured in your video.  You must enter your credits on your Tongal profile page in order for them to be reviewed and approved by a Tongal administrator.

RELEASE FORMS: Once your credits have been approved, you will be required to provide Talent, Location, and Music Releases for all people, places and music appearing in your video (they can be downloaded here). YOU MUST USE THE TONGAL RELEASES.

CREW: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your production and post-production departments. To find crew in your area, check out these resources and partners.

ASSET DELIVERY REQUIREMENTS: You are required to submit all raw footage in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.