Create a cute, crafty, fun, and engaging vertical social video themed around Spin Master's new animated series Vida the Vet that stops parents' thumbs on social media and encourages them to watch Vida the Vet with their kids.
Your new favorite vet is ready to see you now! Vida the Vet is a new show for toddlers that follows a vet named Vida and her vet tech, Popcorn, as they help their animal friends in Sweetwood. Each episode, kids learn facts about different animals and how to care and deal with specific problems (like, what happens when you get poison ivy, how to overcome a sad day, or how to get rid of the hiccups). Each episode has a unique, catchy song, and each animal/character has a unique personality too. To help raise awareness about Vida the Vet for parents and kids alike, Spin Master is looking for FIVE different creators to each produce ONE vertical social video geared towards parents of preschool-aged toddlers that demonstrates how Vida the Vet is a show that expands loving hearts and curious minds with imaginative stories of empathy and well-being.
Specifically, Spin Master is looking for visually-intriguing, cute, and crafty videos, up to :59, that'll catch parents' attention on social media feeds and make them want to watch Vida the Vet with their kids. Spin Master is open to any creative execution so long as your concept is video-based (we are NOT looking for still images or illustrations), and they are especially interested in "craft" or "maker" video concepts. These are social videos where you craft, build, bake, or sculpt with unique materials, and also film your creation using fun and engaging editing techniques. Think about the types of social videos that parents love to watch - like making a Vida-themed lunch for their kid, a Vida-themed craft, or a Vida-themed birthday party - and let your imagination run wild! Importantly, Spin Master does already have some other craft content that's in production, and they'd like to AVOID making too many similar videos, so please make sure to check out the Background for that list.
Keep in mind: your concepts should appeal to parents of toddlers, so they can enjoy them as a family. Otherwise, all videos should adhere to the Vida the Vet brand guidelines, which will be provided. Tonally, your video should be playful, cheerful, informative, and trustworthy. Vida shares real facts about the real world, and she’s a positive and likable role model for kids, so these videos should reflect that ethos. Since your video will be living on social media, we want the content to feel organic to the platform. Your video should be eye-catching, grab the viewers' attention within the first 3 seconds, and all content should feel connected to Vida the Vet (e.g. the use of brand colors, songs from the show, values from the show, and catch phrases). Your primary aspect ratio should be a vertical 9x16, but you'll also need to deliver for 4x5, so keep that in mind when you're framing your shots and planning out your video.
In your pitch treatment, make sure to detail your proposed creative concept for your social video. While not required, we highly encourage you to submit multiple video concepts in your pitch treatment for Spin Master evaluate. If you're selected, Spin Master will work with you to decide which ONE concept will move into production. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets, per creator:
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Relatable, engaging, charming, caring, helpful, playful, cheerful, informative
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
MAKER CONTENT VIDEO CONCEPTS TO AVOID:
VIDA THE VET SOCIAL MEDIA PLATFORMS:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The five most compelling pitches will be greenlit by the Sponsor, and the responsible creators will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.