Create viral, out-of-the-box TikTok content that brings Venom: The Last Dance to the top of everyone's FYP feeds ahead of the movie's premiere on October 25. We’re looking for funny, authentic videos that engage audiences in new ways, and take advantage of some footage and audio from the film itself.
Hungry...for more Eddie and Venom?! In the last two films, the lovable friction in their forced friendship kept us coming back for more. Venom: The Last Dance, in theaters on October 25, will be no different. Sony is turning to the Tongal community to join in with TikTok content that feels fresh, exciting, and culturally relevant to celebrate the third and final installment in the Venom trilogy. They want videos that can engage audiences in clever, new, and creative ways, and that feel super relevant to the TikTok platform. Ultimately, we want to get fans talking about the movie so they go see Venom: The Last Dance in theaters.
The goal here is to create a single live action video, up to :30 in length. You have a lot of freedom to explore new approaches. That could mean skits, commentary, reaction videos, or even your neighborhood squirrel finally getting its 30 seconds of fame—although you're not limited to these so get creative with your approach. While ultimately we want to drive fans to purchase early ticket sales, the primary message should be sharing your personal excitement to see the film in a fun, new and engaging way.
Sony is providing clips and audio snippets from the trailer (linked below) that you can build your live-action videos around. Feel free to use the audio only, the footage alone, or both together. You could also supplement any of these with VO or dialogue where it makes sense. While we definitely want humor here, your videos can also reflect the action-packed nature of the movie. Think of entertaining approaches that feel social-first: react, respond, recontextualize, reframe – or even just underscore a humorous audio bite with a relatable moment. That said, bear in mind that these should NOT look or feel like "ads" or trailer re-cuts; you can utilize the assets that Sony's providing, but we want you to do something much more creative and interesting. and make sure that it feels at home on TikTok's For You Page (FYP). We’re not looking for anything overly formatted or too closely tied to existing trends and, in fact, you should stay away from any trending audio. The final content should be short, punchy, and perfectly optimized for TikTok, with a focus on engagement and shareability. Your content should feel like it has the potential to break through the noise on TikTok.
For those unfamiliar, TikTok’s For You Page (FYP) is a personalized feed based on viewing habits and interactions and prioritize engaging content. To create content with this in mind, think in terms of short, impactful moments that hook viewers in the first few seconds, drive interaction, and feel authentic rather than overly polished. It should be quick, visual, and relatable, with a focus on looping content that keeps viewers watching repeatedly. The more content gets liked, shared, or commented on, the more it’s likely to be surfaced on the FYP feed.
Timing is critical, and fast, on this project. We’ll be working on a tight schedule, so we’re asking that the concept in your pitch have enough detail to move into production quickly after approval. That means you’ll need to present ideas that are thoroughly thought-out and fully executable. Include as much detail in your pitch as you can; this could mean including storyboards or even a proof of concept video. If greenlit, there will be one quick round of pre-production before you shoot, so it's important your ready to engage right from the start.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: Each creator will have 1 total video asset.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review the platform best practices and the music requirements in the Project Requirements.
TARGET AUDIENCE:
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
HELPFUL REFERENCE LINKS FOR INSPIRATION/TONE:
MOVIE SYNOPSIS:
In Venom: The Last Dance, Tom Hardy returns as "Venom," one of Marvel’s greatest and most complex characters, for the final film in the trilogy. Eddie and Venom are on the run. Hunted by both of their worlds and with the net closing in, the duo are forced into a devastating decision that will bring the curtains down on Venom and Eddie's last dance.
MOVIE TRAILERS
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use the music cues provided by Sony. No other music, including from Tongal's three music providers, is allowed for this project.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.