Create a suite of surprising and shareable unboxing videos featuring handmade moose poop crafts to support the series launch of Tirdy Works on TruTV.
No, you didn't read that synopsis wrong: we're looking for a filmmaker to create an unboxing series around handmade moose poop crafts. Crafts and trinkets made from poop. From a moose.
These moose poop crafts are surprising in many ways: yes, they're punny. Yes, they're cute. And yes, they are actually, truly, 100% handcrafted from actual hand-harvested Maine moose poop. TruTV is looking to capture that sense of surprise, and the folk spirit behind the Tirdy Works themselves, in a series of videos showing unsuspecting recipients unboxing and reacting to Tirdy Works products.
While we want legitimate and authentic reactions, it's important that these videos, and the on-screen reactions, feel celebratory and excited, not disgusted or mean. Tirdy Works (you can read more about it in the Background section) is a follow-doc sitcom about Mary, the folk artist behind such delights as the Poo Poo Platter, and her small community in upstate Maine. There's a chance that Mary will even record a greeting video to go with each unboxing gift, which can be incorporated into your videos, to give both the recipients and viewers a sense of who she is in advance of the show's premiere.
Your pitches should include which Tirdy Works products you'd like to have unboxed, and the talent who will be doing the unboxing. You are welcome to include influencer talent, but they must be willing to sign the Tongal talent release and to work within your overall production budget.
Our priority is to make sure everyone is safe. Along with that, we’re working really hard to keep people working during this strange time. Our advice here is to submit only if you feel you can do something within the anticipated timeline that ensures everyone's safety given today's reality.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
TONE: Surprising, celebratory, funny, and quirky.
EXECUTIONAL MANDATORIES:
OPEN BID:
Tirdy Works is a half-hour unscripted series set in a small rural town with four paved roads and a booming new business: arts and crafts created out of moose tirds. Tirdy Works is a hilarious, off-kilter look at entrepreneurship, parenthood and life, told through the eyes of Mary Winchenbach, her family, and the local folk who call Somerville, ME home.
What started with a single tird and a simple concept, Mary’s moose-crap creations have taken America by storm after a Facebook post went viral. But now, in order to make all their dreams come true, Mary has to figure out how to increase production, plan for expansion, experience growing pains, and pull the locals of Somerville together. And the clock is ticking...with another brutal Maine winter just around the corner.
Some of Mary's most iconic and best-selling items include the Poo Poo Platter, Moose Tird Earrings (in Plain Ole Turd and Peace of Crap styles), and Poo-Poo Clock.
REFERENCE VIDEOS FOR INSPIRATION OR TONE:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.