Create short, sophisticated social videos that drive awareness of Tiffany’s new T1 jewelry collection and inspire viewers with unique styling suggestions.

The goal of this project is to produce a suite of videos to increase awareness of the new T1 jewelry collection and inspire Tiffany customers to go into a Tiffany store or Tiffany.com and check out various styling variations. The videos could be filmed in a Tiffany store and should just feature a model's hand, and show a variety of styling techniques with Tiffany bracelets and rings.

The Tiffany mission is to be the makers of beauty and creators of joy. Tiffany Sales Professionals empower their clients to express themselves through their own personal style. We want to create videos that these dynamic Sales Professionals can share using their own, personal social and/or 1:1 communication channels with their clients that will introduce the new T1 jewelry collection to people and inspire them to think about new and interesting ways to incorporate this collection into their lives, along with Tiffany’s iconic T, HardWear, and Victoria collections.

DELIVERABLES:

• 12 deliverables in total
• Three core styling videos, all featuring a single model (you will only need to show the model's hand)
• :15 and :06 in length - Formatted as 16x9 and 1x1

TIMELINE: For the full project timeline please see the Assets section.

Please note given the current situation, the filming timeline is not determined yet and may move depending on location availability. The goal of this project is to set up pre-production so that once Tiffany stores reopen, we could determine a filming and post-production timeline.

EXPOSURE:

• Social (Instagram, Facebook, LinkedIn), MMS (WeChat, WhatsApp), Email.
• Check out our platform best practices page.

TARGET AUDIENCE:

• A purposeful woman who is a glamorous dreamer and force for change.
• A Female Sophisticate with a household income of $150K.
• The videos should inspire and excite this woman and/or the people buying gifts for her to visit a Tiffany store or Tiffany.com and check out the collections. 
• The videos should offer Tiffany Sales Professionals the flexibility to leverage these assets to drive purchases through a Direct Message, email, or in-store appointment.

TONE: Succinct & Sophisticated, Confident, Authentic, Optimistic, Witty. It is important that these assets feel authentic coming from a Sales Professional and should not replicate what the Tiffany brand puts on its own social channels and in brand campaigns.

EXECUTIONAL MANDATORIES: 

• Must primarily feature the new T1 collection of jewelry
• Also must also feature and incorporate the existing T, HardWear and Victoria collections with the T1 collection in unique styling suggestions
• Brand recognition cues must be prominent throughout the videos, including iconic Tiffany Blue color and the Tiffany Blue Box
• The videos must have a strong balance of authenticity, wit, and importance
• All videos must play well with the sound off; think about highly visual storytelling

Tiffany is the next generation luxury brand – they are makers of beauty and creators of joy. Tiffany celebrates originality and the independent and strong woman who expresses herself in all areas of her life, especially with her personal style.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this suite of videos.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• STYLIST (REQUIRED): This project requires jewelry stylist approval. Please submit your planned stylist as well as links to his/her past work in a PDF.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• CASTING BOARDS (Optional): Casting notes or portfolio of potential hand models.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective pitch videos, check out this gallery. All pitches will remain private until after the sponsor gives the creator the green light to move forward.

The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal.

PRE-PRODUCTION REQUIREMENTS: Prior to filming, filmmakers must receive the below approvals from the sponsor.

• CASTING: This project requires hand model approval before filmmakers move onto the Video Phase. You must submit at least two hand model options. If the sponsor does not approve of either of your options for a role, you may be asked to submit two new model options.
  
  
• STORYBOARD: This project requires storyboard approval before filmmakers move onto the Video Phase. The sponsor may provide feedback on your storyboard and ask you to submit a new version.
  
  
• LOCATION: If you aren't planning on filming in an existing Tiffany's location, this project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that. You may also be able to film in a Tiffany store.
  
  
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your model's wardrobe. You must submit at least two wardrobe options per role. If the sponsor does not approve of either of your options for a role, you may be asked to submit two new wardrobe options.
  
  
• STYLIST: This project requires jewelry stylist approval before filmmakers move onto the Video Phase. You must submit your planned stylist with your pitch submission. Once your pitch is greenlit, the sponsor may either approve your stylist or ask you to submit a new one for approval.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated with the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post-production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of the sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with the sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences, and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.