To catch fans up on seasons one and two of Peacock's hit murder-mystery reality TV series The Traitors, create a suite of recap videos, optimized for their respective platforms, that gets fans excited for the show's upcoming third season in early 2025.
In a world where treachery and deceit are the name of the game, may the best scheme win! Such is the ethos of Peacock's Emmy-winning psychological adventure series The Traitors, which has gained so much popularity over the past year that it is has been renewed for multiple seasons. To get fans excited for the season three premiere in early 2025, Peacock wants YOU to create a suite of clever and entertaining social content to catch people up on what's transpired in the deliciously deceptive first two seasons of the show.
For this project, Peacock is looking for one talented creator to make three bespoke social videos that are each designed for their respective social media platforms (YouTube, Instagram, Facebook, X, and TikTok). We're not just looking for your standard recap video here. Peacock wants you to break the mold of the traditional recap video and come up with a creative format that feels fresh and unique on social media feeds. We highly encourage you to lean into the campy nature of the show. Look no further than the show's fabulous host Alan Cumming (whose fashion ALONE could be worthy of a video), and the way he deviously drives the wedge of deception between contestants to fuel the fire.
Though you will have full access to the show's footage, we want to be clear: this is not just an editing project. Peacock is looking for something more unique than a string of key moments and some text - they want something that's much better suited for fan-driven social media. That might mean some form of live-action component could be useful, but Peacock is also open to motion graphics and animation approaches as well. They want short, fun, fresh, inventive, and humorous takes that bring personality or a strong point-of-view. There are MANY creative directions that you could take this, so think about all the different episode recap formats you might organically find on platforms like YouTube, TikTok, or Instagram. Consider stuff like tiny mic recaps, on-camera scene reactions, green screen effects - maybe we feature a whole video of murder reactions? These videos aren’t as much about telling fans what happened, but what YOU found to be crazy/exciting/shocking/hilarious.
Importantly, you should think about each platform's recap content as its own thing. That means we're not just reframing a 16x9 video for TikTok; rather, the concepts driving each deliverable here should be tailored to the social media platform where it will eventually live. To give you an example, the longer YouTube video could be a quirky compilation of the most shocking betrayals from seasons one and two, BUT the Facebook/Instagram/X video could be entirely dedicated to Alan's outrageous outfits and his Shakespeare-level one-liners, AND the TikTok video could be a spoof travel blog to a luxurious castle in the Scottish Highlands that's just to die for. They really don't have to resemble each other much at all, outside of the fact that they'll each help catch people up on what's been happening. Also, since they're all designed for social media, they should all be short, punchy, and hook the viewer in the first few seconds of the video.
In your Pitch treatment, be sure to tell us your proposed recap style for each of the deliverables (YouTube, Facebook/Instagram/X, and TikTok). As a reminder, each video is UNIQUE and should be able to stand on its own while being cohesive with the rest of the assets. If helpful, we also encourage you to submit an optional proof-of-concept video that visually demonstrates your creative style. Peacock is looking for distinct creative takes for each video, so feel free to submit multiple ideas for how you might tackle the content.
The sky it the limit here, and since that means there's a huge range of possible approaches, and the fact that each platform's content could be unique, you'll notice that this is an Open Bid project. To that end, Peacock wants your pitch bid to reflect the nature of your approach, and how much net-new production may be required.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 4 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Adults 18-35, fans of The Traitors
TONE/FEEL: Fun, Campy, Energetic, Devious
EXECUTIONAL MANDATORIES:
OPEN BID:
MORE ON THE TRAITORS: Hosted by award-winning actor Alan Cumming at an ancient castle set deep in the Scottish Highlands, contestants work together on a series of exhilarating missions to build a prize fund worth up to $250,000. Hidden amongst the faithful are the traitors, whose goal is to eliminate the faithful and claim the prize for themselves. Under the cover of darkness, the traitors murder the faithful one by one in a treacherous spree, while the faithful try to uncover the traitors and banish them from the game. If the faithful contestants banish all the traitors, they will share the prize fund, but if a traitor or traitors makes it to the end, they will steal all the money.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
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Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
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REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: You will be required to use the Peacock-approved music provider Source Audio to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that Peacock selects at no charge solely for their incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.