With a shoot on December 7th or 8th, interview a couple in Miami that met on The League dating app, and then create an inspirational testimonial video that shows how The League enabled their union in order to drive more users to download the app.
The League offers a high-quality curated experience for driven professionals who want to cultivate meaningful and loving egalitarian relationships. In their continued push to raise awareness and drive app downloads, they want to create an inspirational testimonial video that showcases the real-life success stories of two users, Keiana and Jamaal, who found love by using The League dating app. Keiana and Jamaal live in Miami, Florida, and this will require an interview in Miami on Thursday or Friday, December 7th or 8th.
The goal of the project is to showcase the result of this successful League match in a way that drives new people to download and register to join The League dating app. The videos you create should emphasize how the app serves as a modern matchmaker, uniting busy professionals in meaningful relationships, and viewers should be inspired by this story and feel that they don’t need to settle, acquiesce their ambitions, or wade through an endless stream of daters to find a partner who values their intelligence and supports their passions.
You'll work with The League to align on interview questions for Keiana and Jamaal, but you should bring to your pitch a general narrative angle of how you'd like to approach telling their story. Importantly, we're not looking for a studio interview here, so you'll need to source the location. The couple has offered a few general suggestions in the Background, but it'll help if you're able to share a few options in your pitch, with the understanding that you'll still be able to scout other options if necessary. It's important for the location to feel upscale but not too "boujee" or pretentious, and be relevant to the couple's story. While the focus of the video will be on the couple's story, you should also think about how you can make the testimonial style in general feel a little more fresh and energetic. That could involve innovative camera techniques or engaging motion graphics and maybe even some animation that punctuates the visuals of Keiana and Jamaal talking on-screen. We'll aim to have a short pre-interview with the couple, so you can get a better sense of their story before the shoot.
Their main story will be told in the :30 hero video, but we're also asking for some creative cutdowns. While the :15 can be a more straightforward cutdown, it's important to think about optimizing for social platforms when it comes to the :10 and :06. Speak to how you'd plan on making these more engaging for a social-first audience. Do consider that there might be a need for some b-roll, so your creative approach should touch on this as well.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 8 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
*Both audiences embody values that mirror our own brand values - see our mission statement for more.
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
THE COUPLE:
Who knew two people from Brooklyn would end up meeting in Miami via The League? Jamaal, a successful Health Law Attorney, and Keiana, a successful Health Tech Guru, met via The League in May 2022, but fast forward to today: now they're married with a baby boy and very much in love. According to them, they clicked effortlessly as soon as they met, and it's all thanks to The League for a match made in heaven. Keiana knew Jamaal was the one when she could not see her life without him in it, and he made her feel so comfortable that after a few months she knew he was the one for her. There was no aspect of her life that she did not want him to be involved in. They've enriched each others' lives both personally and professionally, consistently striving to help each other become the best versions of themself; so much so that they the first couple to be featured in Brickell Magazines' top 20 under 40.
POSSIBLE SHOOT LOCATIONS:
You'll need to scout and ascertain the reality of filming at any of these, but the couple has suggested filming at the Design District, the Carbone Restaurant (where they got engaged), or the downtown Miami promenade.
MORE ABOUT THE LEAGUE:
Launched in 2015 and modeled after private members-only clubs like Soho House, The League is a highly selective dating app devoted to creating power couples from its influential members. They strive to build a community where smart, outspoken, high-achieving individuals are celebrated and encouraged to pursue their ambitions and where equal partnerships are the rule, not the exception.
As a product, The League works extremely well, boasting one of the highest match rates in the industry. Rather than an unlimited stream of prospects, The League gives its users a curated “Batch” of 3 to 8 prospects each day. Features such as League Live, their video speed dating feature allowing users to go on up to 3 three-minute mini dates each Sunday, increase match rate 3x. Additionally, users can browse their ‘Party Scout’ map, make friend requests, join local events and local & global interest-based groups to help daters meet offline and expand their social network.
MESSAGING:
At The League, you can have it all, and they want you to. They stand for individuals that are equal in the workplace and equal in relationships with like-minded standards and ambition. The brand suggests choosing one key message, and then considering the below key differentiators.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.