
Produce a pair of :05 short animated TV spots that transform SYFY's logo into TZGZ, and then back into SYFY again, using a combination of cleverness and mind-bending visuals.
What's TZGZ you ask? It's quite simple really: TZGZ is a magical place where lettuce sings, where the undead text, and where wizards get high. Yup, you just read that right - we said where wizards get high. TZGZ is SYFY's late-night adult animation block: wild, playful, hilarious, and psychedelic genre content.
TZGZ comes on after SYFY's regular programming wraps up each night (TZGZ are the letters after SYFY - get it?). So to let viewers know it's time to party with some high wizards, SYFY is looking for pairs of weird, wild, mind-bending video idents that advertise the transition - transforming the SYFY logo into TZGZ in one video, and back again in the other. So, get excited, and if you're an artist, animator, designer, or director, let's make it happen.
These idents are short animated :05 spots, and they're all about a quick, clever transition. Think about how you can creatively morph the SYFY letters into their TZGZ counterparts - and then back again, with a little bit of a genre spin.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY during TZGZ programming, and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of late-night genre content
TONE: Weird, wild, provocative, psychedelic, mind-bending, absurdist, playful, hilarious, and/or a little off-kilter. It's SYFY after you puff puff pass. And on that note, SYFY content is already pretty smart, edgy, provocative, and self-aware, so you should have a lot of fun here.
EXECUTIONAL MANDATORIES:
Keep in mind, 5 seconds is not a lot of time, but SYFY would prefer the transitions to be clever and creative. Check out these two examples - they're perfect examples of SYFY is looking for.
And then as you dive in, here are the assets you'll need to play around:
NOTE: You can still pitch on this even if you've been selected to produce other TZGZ logo video idents, and SYFY is open to filmmakers producing more than one Intro & Outro pair for this project.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive payments to help create the Videos. Please note the payment of the pitch award is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets tab.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting filmmakers must receive the below Approvals from the sponsor.
No filmmakers may begin shooting their Video until all approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present the Sponsor cast, location, and wardrobe options. They can all be accessed here.
REVISION REQUIREMENTS: Once the Video Phase has closed, the filmmakers enter the Revisions Phase. During this phase, filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: You will be required to use the SYFY-approved music provider Frequency to source music for your Video submission to this Project. Music from this provider is available only to the filmmakers that SYFY selects at no charge solely for their incorporation into Submissions to this Project and will not require a separate music release form. Filmmakers will be provided with a log-in and access by a Tongal producer once they are selected.
If you are selected as a filmmaker and choose to use custom/original music, you must fill out and submit our music release form.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.