Create an unexpected, witty, and visually compelling live-action YouTube video, up-to 2 minutes, that explains how to travel like a pro with T-Mobile.
Have you ever landed in a new country and realized you don't have service? You can avoid that worry with T-Mobile, which has you covered with high-speed data and texting in over 215 destinations worldwide. And when you get to that special new spot you're going to explore, you can get even more savings with discounts on partner hotel brands, save on gas when you swing by a Shell to refuel before you check out the sights, and skip the refuel on that rental car return. And you can stay entertained while you're in the air with that sweet in-flight connection T-Mobile gives you. When you sign up for T-Mobile, you get all of these perks and more through their official benefits program, Magenta Status. T-Mobile wants to help its customers become total pros at putting their travel perks to great use, and they're looking for a team to produce a new way to demo how to travel like a pro for their YouTube channel.
There are a lot of explainer and vlog-style videos on YouTube and for this content, T-Mobile wants to stand apart by thinking outside the box. A great comp is the new Delta in-flight safety video - they're demoing all of the key procedures and guidelines, but they're using off-flight, unexpected locations and actions to get their ideas across. We're looking for something in the same spirit here. You could pitch something vlogger-style as long as it levels up on the format, or you could pitch something else original and fun. You should not just copy that in-flight video, but it should bring the same effect: an entertaining, original, but clear and memorable way to share the Magenta Status travel perks and how to maximize them on your trips. It should feel very inherently YouTube, and be able to frame these very business-like concepts in a way that makes them feel essential to try out.
We really want to see you get creative in how you approach this, and to see how you integrate each perk as a potential story beat. There are many perks to Magenta Status, so if there are any non-travel perks that make sense to add in, see how you can work it in to the travel pro storyline. The video will also need to have a thumbnail created using a still frame from the video and have text included, they should all have a clean aesthetic and fit with the current T-Mobile thumbnail style. You will also need to provide a Spanish audio file for your video, so script translations and a Spanish voiceover artist will be required. You can find more information on Magenta Status in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 5 total assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
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EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
What is Magenta Status?
HERE is the link to T-Mobile's official benefits breakdown.
T-Mobile's Magenta Status gives customers added benefits and VIP experiences without all the hassles. No hoops to jump through - just status on day one. With Magenta Status, you can get travel perks like...
TRAVEL WITH THAT FIRST-CLASS FEELING: You can get 15% off across Hilton's 22 leading hotel brands worldwide, and rental return without the hassle at Dollar Car Rental and Hertz.
COVERAGE DOWN THE ROAD AND ACROSS THE GLOBE: You can get high-speed data and texting with qualifying plans in 215+ countries and destinations.
IN-FLIGHT CONNECTION: Stream, surf, and text from 30,000 feet.
AAA ON T-MOBILE: Get a AAA classic membership free for one year.
FUEL REWARDS: Get 10 cents of per gallon with complimentary Gold Status.
INSTANT COVERAGE IN NORTH AMERICA: With a qualifying plan, when you land in Mexico or Canada, your phone just works when you arrive.
EVEN MORE SAVINGS: You can save up to 40% on hotels and Pay Now rental cars.
Some other big benefits include:
SPECIAL SHOW SAVINGS: You can unlock 25% off tickets to more than 8,000 shows at over 120 venues across America. Plus, skip the line with special customer entrances.
ACCESS TO THE BEST STREAMING ENTERTAINMENT IN WIRELESS: Catch up on more of your favorite content with exclusive access to streaming services such as Apple+, Netflix, and Hulu.
EVEN MORE THANKINGS EVERY TUESDAY: Grab $5 movie tickets, discounts, and freebies every Tuesday.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period,but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.
If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense.
For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.
BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use music from a library for your content, you MUST use one of Tongal's music providers: Jingle Punks and Universal Production Music. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.
If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.