Create a vibrant suite of eye-catching static images in both English and Spanish to showcase T-Mobile's unique customer offers.
Videos tend to get all the love, but on social media, static graphics can still have a heck of an impact - especially when they're smartly done and really creative - and T-Mobile's all about static images. See, T-Mobile employees regularly post content about T-Mobile offers and products on their own channels, and when they do, they want something that's thumb-stopping, distinctive, and just cool all-around, so we're going to create a suite of static images that is just that, showcasing the consistent customer benefits that are available now.
We are looking for a skilled illustrator, designer, or artist to produce 11 different static images to support these new benefits with impactful content that's full of color, energy, and vibrance. There will be some messaging that needs to be included in a clever way which will be provided by T-Mobile after the greenlight, but for now, you can base your submission around 5 major pillars and themes featured in the Background. These assets will need to be evergreen to be used and shared by T-Mobile employees throughout the remainder of the year. T-Mobile also wants to ensure its message resonates with a broader audience, so once you have created all static images, you'll also need to translate all copy into Spanish. If you encounter any challenges with translation, worry not! We can pair you up with a translator, though a small portion of the existing budget will then need be allocated to the translator. What's important is that the messaging shines in both English and Spanish.
We're aiming for graphics that feel modern, slick, engaging, and polished. All of the static images should feel like they're part of the same coherent series, BUT that doesn't mean every static needs to look the same or use the exact same style. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." We want the artistry of the asset to shine, and hook audiences, so the key message lands.
For your pitch, we highly encourage that you submit a proof of concept / first draft of an image or multiple images along with your Treatment and check out links in the Background to see what T-Mobile has created lately. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 22 total static image assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE: Employee's friends, family, business contacts, and social networks.
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
T-MOBILE CUSTOMER BENEFITS CONTENT PILLARS:
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.
The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.
REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.