Editors and animators - we've got a job for you, because T-Mobile's got a career for someone else: come in and produce an energetic suite of short videos (or GIFs!) to showcase some of the careers that T-Mobile has to offer prospective employees.
Alright, so you've heard T-Mobile - the "Un-carrier" - is a pretty awesome place to work, but does it actually have a career path that's right for you? Not like, you the filmmaker, we mean you the job seeker. See, T-Mobile actually offers people an unparalleled employee experience in many different career paths, so they have a lot of great opportunities for job seekers, but not everyone understands just what T-Mobile has to offer. So, we're here to help T-Mobile talk about a few of the specific career types that someone can pursue: whether in technology, in corporate, or on the frontline (which includes customer care and retail).
For this project, T-Mobile wants to put together three short videos or GIFs for social networks to help prospective employees see what roles are available at the company. We say videos or GIFs because we're seeing this as being driven by VERY dynamic text and motion graphics, and not necessarily dialogue or VO. The main consideration for you is really whether the content you're creating is too big or complicated for a GIF, and you have the ability to approach this from an editing standpoint, using available footage that T-Mobile has, or with motion graphics and animation, or some combination of the two. There are two helpful reference videos in the Background that use footage and dynamic text, and some more information about the roles we're listing, and you can check out some of the available footage HERE, if you're considering that route.
Most of the prospective employees have probably already engaged with T-Mobile's content in some way or another, and maybe they've checked out t-mobile.com/careers, so they're already curious and we don't have to sell them on T-Mobile itself. We're trying to get them to look at specific career paths and apply now. These videos should NOT come across as ads though, but rather more relatable and casual. T-Mobile has a distinct voice that is vibrant and playful, self-aware and confident, celebratory - but still professional. They're the Un-carrier - cool, clever, maybe even a little quirky. We want these videos to feel conversational, especially since we're aiming for prospective employees, and want to come across as authentic and fun. The color magenta (#E20074) is key too; if you haven't already noticed, it's pervasive throughout T-Mobile content. .
For your pitch, we'd like to see a :06-:10 proof of concept video for the Frontline. Once you're selected, you'll be asked for a short script for each of the three career paths (Technology, Marketing, and Frontline), and we can move from there.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are six total assets:
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE: Career seekers within Gen X, Millenials, and Gen-Zers.
TONE:
EXECUTIONAL MANDATORIES:
OPEN BID:
Check out these two recent videos about T-Mobile Career's Culture and Campus. We're not asking you to use this same format - it's more important that you pay attention to the pacing, the energy, and the use of dynamic text and color. You can also look at this 8Bit "Day in the Life" GIF, and this Benefits Transformation GIF as examples of the diverse styles they bring to GIFs. You likely don't want to go this lo-fi with your GIF, but the playful tone could be right.
MORE INFORMATION ABOUT THE CAREER PATHS: Additional talking points and key messaging will be provided if you're selected, and you'll be able to script the videos before you jump into the full edit.
MORE ABOUT T-MOBILE CAREERS:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.