Create a :30 live action direct response video for either the Bushbalm Hydrogel Vajacial Mask or Nude Ingrown Hair Oil with Roku's creative best practices in mind.

***Due to shipping restrictions, you must be be able to receive product in North America to submit on this project.**

Bushbalm is on a mission to kick taboos to the curb and boost confidence with a skincare product line focused on hair removal -specifically around the bikini line and underarms. Their products make your skin softer and less receptive to ingrown hairs, dark spots, and irritation. Now, for Roku, they'll be bringing consumers the opportunity to purchase either the Hydrogel Vajacial Mask or Nude Ingrown Hair Oil directly from a connected TV using the power of the Roku remote. The goal of this project is to choose one of these products and create a direct response video that prompts viewers to 'Pick Up Your Roku Remote To Purchase On Your TV Screen.'

Bushbalm has decided to leave it up to you to choose which product to feature, so you'll need to choose either the Hydrogel Vajacial Mask or the Nude Ingrown Hair Oil. If you want to come up with a concept for both, we'd definitely encourage you to pitch them separately. The primary goal of these videos is to sell the product, so we'll ultimately focus on driving viewers to press okay on their Roku remote to purchase one product. 

Skincare, everywhere means Bushbalm products address skin concerns that others ignore. Bushbalm isn't afraid to poke fun at itself or the topic, so keep a playful tone! That said, it's important that you avoid being crude, using vulgarities, or sexualizing the content in any way. Don't beat around the bush, let Roku viewers know that they need Bushbalm on their shelf come bikini season to look and feel thei best. 

It's important that casting is diverse and inclusive of all body types. Talent should be presented in a way that feels natural and shows that they are comfortable in their skin. As we're going for an unmistakably natural look, they should not be wearing any obvious makeup, and nails should be unpainted with clean cuticles or painted in a neutral shade. In showing the product being used and the areas it's used in, you should use extreme closeups of product on skin or irritation. We want to avoid closeup shots that clearly show the bikini line. You can, however, show this in a wider shot with the model further away.

Your video should adhere to Roku's creative best practices and integrate a strong call to action (CTA) leading the viewer to press OK on their Roku remote to purchase the product. We're open to creative takes on how best to do this, so long as you incorporate Roku's creative best practices and adhere to Bushbalm's brand guidelines. What might entice someone to press okay on their remote? What problem will this product solve? How can you create strong emotion and a sense of urgency that they have to buy this product right now?

An interactive overlay will be placed over your video by the Roku team before it's deployed. You don't have to do anything special for this, but it would be helpful to plan your visual arrangement to accommodate the eventual inclusion of this overlay. Check out more information on how the interactive element works, as well as Roku's creative best practices, and more information on the product in Background. This is a quick-paced timeline with extensive legal review both in pre-production and post-production.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 video (16x9)
• One alternate :30 version (16x9) 
• Alternate variations will involve minor editorial changes, such as CTAs, end-card designs, on-screen text copy, voiceover lines, or other minor edits. This will be decided between the selected editor and client during the revisions process.

TIMELINE: HERE.

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Roku Streaming Services

TONE: Funny, casual, matter-of-fact, cheeky, witty

EXECUTIONAL MANDATORIES: 

• Do NOT say that Bushbalm prevents ingrown hairs and razor burn, etc.
• Do NOT use the word *prevent* on its own without explaining why and how the concern in question is being prevented.
• All talent featured must be 18+. 
• Adhere to Roku's creative best practices.
• Must include the CTA 'Buy Now'
• Avoid crude, vulgar, or sexual language and situations.
• Avoid closeups on the bikini line where we can see it's the bikini line. Extreme closeups on irritation or product on skin is fine. 
• Due to shipping restrictions, you must be be able to receive product in North America. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

THE PRODUCTS:

• Hydrogel Vajacial Mask - Why should faces have all the fun? Introducing a new level of self care for down there. This innovative product soothes, cools, and reduces redness, while also rejuvenating your bikini line in just 10 minutes. Formulated with plant derived ingredients like hyaluronic acid, aloe vera, and green tea extract, each mask provides the ultimate pampering experience.
• Nude Ingrown Hair Oil - A natural solution to treating ingrown hairs and razor burn. Formulated to soften skin, relieve redness, and reduce the appearance of ingrown hairs, razor burn and bumps seen after shaving or waxing. We created this product to help boost confidence.

SAMPLE MESSAGING & TERMS: Innovative; "self care for down there;" affordable; relief in 10 minutes (with Vajacial); 100% natural, no harsh chemicals or smells; skincare for the bikini line, legs, underarms.

ROKU CREATIVE BEST PRACTICES:

• A call to action early in the commercial - and at mid-point - improves performance.
• Live action visuals that references the call to action and/or the offer can improve performance threefold.
• If live action isn't possible, visuals and/or voice over additions will improve performance.
• Including a call to action in the overlay image helps to clarify the opportunity.
• A consistent storyline that focuses on the product being advertised - instead of creating a complex narrative - is best.
• Videos with a lighter background are encouraged to ensure that Roku's dark purple overlays stand out prominently.
• Put disclaimer/legal copy in gray at the bottom part of the video to avoid being obscured by overlays (Roku overlays are already optimized for legal copy in the bottom).
• Avoid showing any critical information too close to the edge of the TV screen. For their default canvas size, this means having a 90 pixel left/right side margin and a 60 pixel top/bottom margin.

ROKU INTERACTIVE ADS:

With Walmart Connect + Roku, streamers will now be able to purchase any product fulfilled by Walmart right on Roku, America's #1 streaming platform, by simply pressing OK on their Roku remote.

Here is an example of the overlay in action. As you can see, once the viewer hits okay to buy they're taken to a checkout screen wherein they can quickly purchase the item using pre-populated payment information without interrupting the flow of their viewing experience. 

Your number one goal, as stated above and continuously repeated, is to get the viewer to Press Okay to Buy. This technology is relatively new, so Roku is interested in unique ways to tackle this challenge.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. 

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor. 

• SCRIPT: This project requires script approval. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor.
• CASTING: This project requires casting approval. Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role, with at least one of those options being a person of color. If the Sponsor does not approve any of your options for a role, you may be asked to submit two new actor options. Additionally, owing to the risk of disruption from COVID, you will be expected to have backup talent approved by the Sponsor in advance of production to account for any last-minute changes.
• STORYBOARD: This project requires storyboard approval. The Sponsor may provide feedback on your storyboard and ask you to submit a new version.
• LOCATION: This project requires location approval. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.

If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (18) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.