If you're a single parent with at least 1,000 followers, produce a pair of authentic videos to be posted to your Instagram or TikTok talking about your experience dating as a single parent.
Stir is a new app designed to make dating as a single parent easier and more accessible. They want to show people what should be obvious: that single parents deserve to date, have fun, have sex, and live fulfilling dimensional lives for themselves - while still honoring their responsibilities as parents. Part of this is changing the conversation around dating as a single parent. Stir is looking for up to 10 people to create and post two videos talking about their dating life as a single parent. If all goes well, there's an opportunity for this to become a continuous engagement.
The goal of your videos will be to encourage single parents to date, and encourage them to download Stir to get started. You'll do so by creating both a :60 video to be posted on your social channel(s) and a :15 video to be shared on Stir's channels. For the :60, we want to hear your personal stories of dating as a single parent, and this is where we want your personality to shine with fun, high energy content. Make sure to mention that the app is a supportive and empowering community for single parents. Stir has found that single parents are often overlooked in the dating scene, so they want to show parents that they are seen and heard! We're also requesting a selfie to be used on Stir's own channels, this doesn't have to be anything fancy and can be taken using your phone.
The :15 video will be a more simple single-take video where you'll talk straight to camera using one of the brand taglines as inspiration. Check out some thought starters in the Background. Once greenlit, you'll have an opportunity to connect with the brand for more guidance as we work together through pre-production. For both videos you'll need to include a Call to Action prompting viewers to "download the app" or "check out Stir."
Stir is looking for someone with at least 1,000 followers on either Instagram or TikTok. Ultimately, they'd love to connect with creators on an ongoing basis and grow alongside them, which means this would be a great opportunity if you have a modest following and want to get paid to grow it with a brand partnership. That said, you MUST live in the US or Canada, have the Stir app, and be a member at the time of filming. While we'd prefer that you've talked about dating on your channel previously, this isn't a requirement so long as you talk about how you plan to engage the single parent community.
We want to be clear that you don't need a fancy camera for these videos, we expect you to film on your phone. It's all about you and how you're experiencing life as a dating parent. Which means, as much as we love your children, they should NOT be shown in these videos.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 2 total video assets and 1 photo asset.
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
LONG FORM CREATIVE THOUGHTS STARTERS:
SAMPLE SHORT FORM BRAND TAGLINES:
BRAND BACKGROUND:
Stir launched just last year and is actively developing their branding. We suggest you check out their existing brand guidelines for design inspiration and their existing content on the below social channels:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.