Calling all who live by the good pirate's creed! Share concepts for different types of social media posts or strategies to get people excited about season two of Nick Jr.'s hit animated show Santiago of the Seas.

It can be a hard job sailing the high seas, but not when you live by the good pirate's creed like Santiago and his crew! Santiago of the Seas is an interactive action-adventure series for preschoolers. It follows Santiago Montes, an 8-year old island-dwelling boy who unearths the mystical compass of the fabled pirate Capitán Calavera, the good pirate of the High Seas. Santiago's world is heavily influenced by the rich tapestry that is Latino-Caribbean culture, and all of the characters are fluently bilingual and alternate between English and Spanish smoothly in conversation. You can learn more about the show and its characters in the Background and Assets sections.

As Santiago says, "A good pirate helps friends in need," and your friends at Nick Jr. need your help generating engaging and thumb-stopping social content concepts that will get people excited about the second season of the show. The content itself can be evergreen (i.e. relevant at any time of year), though if you want to pitch concepts that center around specific Latino-Caribbean holidays or traditions, let your ideas sail as freely as El Bravo on the open sea! While separate shows, Santiago of the Seas shares a lot of similar themes as the classic Nick Jr. show Dora the Explorer, so you could also submit ideas that mash up characters from both shows. For example, you could submit a concept where characters from both shows are recreated out of different materials (like clay, shells, or food). 

Pretty much everything is in-bounds for your concepts, so long as it feels native to its respective social platform. Nickelodeon has shared examples of content that has worked well for them in the past, but they are not looking to replicate any of the examples you'll find in the Background section. You can think about but are not limited to: 

• DIY Maker Content
• Fan Art
• Game-ified Engagement Style Posts (see example in Background section)
• Meme Formats

For any questions or other project updates, check out the Project Forum.

EXPOSURE: 

• Nick Jr. Instagram
• Nick Jr. Facebook

TARGET AUDIENCE: Parents of 2-5-year-old viewers 

TONE: Celebratory, fun, educational, and happy

EXECUTIONAL MANDATORIES: 

• Consider submitting concepts that incorporate themes or characters from both Santiago of the Seas and Dora the Explorer. The characters should NOT interact with each other, since they are from completely separate shows/worlds, but you CAN submit concepts where the characters from both shows are recreated out of different materials (for example). 
• Consider how your concept can become a larger campaign on social media.

ABOUT SANTIAGO OF THE SEAS:

Santiago of the Seas is an interactive action-adventure series for preschoolers. It follows Santiago Montes, an 8-year old island-dwelling boy who unearths the mystical compass of fabled pirate Capitán Calavera, the good pirate of the High Seas. With compass in hand and help from his best mates, cousin Tomás and Lorelai the mermaid, along with his pet frog Kiko, Santiago goes on heroic quests and rescues on Calavera’s pirate ship, El Bravo. But it's not all smooth sailing! Santiago and his crew must outsmart and out-pirate nefarious villains in order to protect the treasures of Isla Encanto.

Be sure to check out more information about the show's characters in the Asset section.

FULL EPISODE OF SANTIAGO OF THE SEAS: 

• Check out this full episode of Santiago and the Seas to get a feel for the show's tone and characters.

EXAMPLES OF SUCCESSFUL NICK JR. SOCIAL CONTENT:

• Paper recreation of the Paw Patroller from Paw Patrol
• Santiago of the Seas sand art
• Game-ified pizza topping character chart
• Paper recreation of props & characters from Blue's Clues & You! 

While these examples should give you a good idea of social content that's worked well for Nick Jr. in the past, Nick Jr. is really looking for new and fresh ideas, so make sure to not replicate any of those concepts in your submissions.

In order to be considered for this project, you must include the below materials in your submission:

• CONCEPT (REQUIRED): Tell us about your concept using up to 250 characters.
  
  
• HELPFUL REFERENCE LINKS (Optional): If you want to link to a representation of what's outlined in your concept, you may include it here. This is NOT required, but can be helpful in communicating your vision to the Sponsor.

Five concept submissions will be selected and receive $250 each. Five additional concept submissions will be selected for Honorable Mentions, and will receive $50 each. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Should your concept be selected, you must complete the Winner Affidavit and IP Assignment forms in order to receive payment. All submitters will also receive an automated email notification when a selection has been announced. To ensure that you’re receiving project updates, review your email settings to check that you haven't unsubscribed.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.