Create a bold and unique :45 video for Rise Interactive, a performance marketing agency that specializes in helping Business to Business enterprises thrive.

Rise Interactive is a Chicago-based performance marketing agency that specializes in digital media, customer experience, and analytics for today’s leading brands. In this video, they would like to showcase their expertise in the Business to Business (B2B) space. 

The problem they're trying to overcome is there is a "sea of sameness" of what agencies say to market themselves to prospective B2B clients. Most performance marketing agencies say they allocate marketing budgets efficiently and drive growth. While these are absolutely important, Rise wants to go beyond this and communicate their team + technology approach paired with a deep understanding of B2B marketing challenges. They have designed their service offering and innovation roadmap specifically to meet the needs of the B2B marketer. Please see the Background section for a number of proof points to support these claims.

In the Assets section Rise has provided a rough storyboard. Please note that your creative approach does not have to follow this document. It is there for inspiration and to provide some more insight into their messaging priorities. 

Rise is open to all mediums for this video, including live action, animation, or mixed media. If filming live-action, you will not have access to their physical office. If you have questions please ask them in the Project Forum. 

DELIVERABLES: One :45 video (16x9)

TIMELINE:  For the full project timeline please see the Assets section.

EXPOSURE:  

• YouTube. For YouTube TrueView for action best practices please click here
• Will also be trimmed in-house for Social Media clips
• May live on a website landing page at riseinteractive.com within other written content

TARGET AUDIENCE: Chief Marketing Officer/VP of Marketing at brands.

TONE: Bold, forward thinking, confident, “We got this, so we got you.”

EXECUTIONAL MANDATORIES: 

• All logo usage should follow the guidelines stipulated in the Brand Book provided in the Assets section
• Video must end with a CTA like "Learn More at riseinteractive.com/b2b." Rise is open to creative suggestions as long as their URL is included

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

Rise evolved from a simple business plan that won 2nd place in the University of Chicago's prestigious New Venture Challenge business competition in 2004 by CEO Jon Morris. What was initially an idea to teach traditional marketers about digital marketing has now developed into a global award-winning digital marketing agency with fourteen offices across the U.S. and international locations in Buenos Aires and Mexico City. Rise's Digital Media Services include Paid Search, Amazon, Marketplaces, Search Engine Optimization (SEO), Programmatic, Affiliate, and Email. To learn more about their Analytics and Customer Experience services, please visit their website. 

Rise's service offerings and innovation roadmap were designed to meet the needs of the B2B marketer by:

• Possessing a start-to-finish understanding of how the B2B marketer should invest their dollars. They are able to help businesses target the right customers, follow media spend from first touchpoint to a best-in-class website experience all the way through to whether or not a lead converts, and use ‘closed-loop’ information to make media campaigns even more effective.
• Having the ability to track media dollars against business goals like closed won revenue because of their Connex (pronounced connects) technology, which no other agency has. Connex uses real-time data to find opportunities to scale spend and drive growth. Connex also provides marketers complete transparency into how and where media dollars are spent, with 24/7 on-demand access for clients. No black boxes here!
• Understanding that B2B brands typically have needs in understanding performance by territory, geography, or service line. Their technology aggregates and manages media campaigns in these custom ways.
• Recognizing B2B brands tend to be a bit behind their Business to Consumer counterparts as it relates to having best-in-class digital customer experiences (websites, self-guided shopping experiences). Rise has an award-winning customer experience team recognized for building websites and digital experiences that are designed to meet customer needs while driving conversions.
• Understanding that the CMO/VP of an enterprise B2B organization is under immense pressure to drive growth digitally and prove the ROI of their investments.
• Achieving recognition from Forrester as a top performing marketing agency. Rise has won numerous awards specific to B2B including Best New Business Campaign in the 2021 Global Agency Awards, Best Use of Thought Leadership in the 2021 B2B Ignite Awards, and best B2B Website in the 2021 Internet Advertising Competition.

REFERENCE VIDEOS: 

Here are some B2B product marketing videos that Rise found compelling.

• Survey Monkey
• Zen Desk
• Video content on this TripleLift landing page

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section. 

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SCRIPT: This project requires script approval before filmmakers move onto the Video Phase. The Sponsor may provide feedback on your script and ask you to submit a new version. There may be multiple rounds of feedback until a script is approved by the Sponsor. 
• HEADSHOT: This project requires headshot approval before filmmakers move onto the Video Phase. You must submit at least two actor options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new actor options.  Tongal advocates for inclusivity in on-screen representation and diversity in casting. As a best practice, please submit three to four options per role with at least one of those options being a person of color.
• LOCATION: This project requires location approval before filmmakers move onto the Video Phase. This means you will need to submit multiple images of your primary filming location. The Sponsor may provide feedback on your location and ask you to submit additional photos or to find a new location and submit images for that.
• WARDROBE: This project requires wardrobe approval before filmmakers move onto the Video Phase. You will need to submit descriptions and/or pictures of your cast’s wardrobe. You must submit at least two wardrobe options per role. If the Sponsor does not approve either of your options for a role, you may be asked to submit two new wardrobe options.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound.  You must use one of these providers. Music from any other entities will not be accepted. Music from these three providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment.  You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.