Produce an emotive, purpose-driven video for Poise that establishes their brand purpose and shows consumers that we’re more than just a bladder leak solution.

Did you know that 1 in 2 women over the age of 20 experience bladder leaks? How about the two biggest triggers that lead to bladder leakage being pregnancy and menopause? Women’s health is often overlooked and can be a very vulnerable and intimidating topic to seek information and resources on. Much of women’s health can be unfairly stigmatized and politicized, and when you look at statistics like the above, it's pretty likely that you either know someone affected, or... well, you're the one who's affected. Maybe that's why 7 out of 10 women end up turning to period pads to manage their leakage, resulting in them feeling wet and uncomfortable. This is because period pads are designed for...well periods, and not for pee. Poise understands that bladder leakage is common and, because of that understanding, Poise pads are designed specifically for bladder leaks. They help women feel clean, dry, and fresh while giving them the confidence and piece of mind to continue living their lives the way they choose. Poise is looking to partner with a filmmaker to make an empowering piece to spotlight Poise's brand purpose - a brand that understands and champions women’s health -  as well as build brand affinity within consumers.

The goal of this project is to create a :15 video that establishes Poise as more than just a bladder leak pad. The intent of the video is to leave viewers - both those impacted by bladder leakage and women in general - feeling seen and understood. The video should show that Poise relates to women and their struggles first and foremost. To do this the video should show women that Poise recognizes the challenges they must overcome to be their true self every day, especially when dealing with leaks. Outside of that, the second key objective to this video is to  celebrate the work that Poise does by advocating for women’s health to unburden women, speaking to both the emotional and the physical challenges life presents. Ultimately, all of this should come together and make women feel seen.

We're looking for impactful, empowering, and emotive content. Poise wants to see executions that are unique that will resonate with women. Importantly, they do want to see their branding upfront and center in the video to help orient viewers that this is, indeed, a Poise video. Poise wants to raise awareness about women's health issues but do so in a way that inspires, not educates. In the Background section you will find their brand guidelines, brand voice & tone reference, as well as some further information on the Poise brand itself.

Live action is what Poise is thinking, but they're open to other executions, like a slick motion graphics execution or even animated treatments. Regardless of your approach the end product needs to feel authentic, human, and relatable. So no personified pads moving on-screen or cartoony designs delivering these messages. We want to spotlight that Poise liberates women from the barriers that hold them back from being their true selves. Beyond that, it's really how you're delivering your message, and the visuals you're pairing with that message, that will be key. Regardless of chosen execution, the brand will require the use of light motion graphics and on-screen text. While you certainly can have the message of the video delivered through VO, it's not mandatory.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There is one total video asset.

• One :15 hero video (16x9)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent,d be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Paid Ads on Social Channels

TARGET AUDIENCE: Women aged 35 to 49.

TONE/FEEL: Inspiring, Powerful, Empowering, Comforting, Hopeful, Revelatory.

EXECUTIONAL MANDATORIES: 

• If featuring on-screen talent in the video they need to be women aged 30-35. 
• A Poise representative will be monitoring the shoot virtually so please plan accordingly in terms of video village, production assistants.
• When showing people, they cannot wear clothing with team logos, product logos, retailer logos, slogans, or other messages visible.
• If product is featured the hero must be Poise 2 Drop Regular Liners. Artwork will be provided by Sponsor. 
• Claims featured in the videos cannot be altered in any way.
• The videos must use the term “bladder leakage” when referring to leakage. The videos cannot use terms like “incontinence” or “pee leaks”. 
• The videos must avoid the term “discreet” as this is a direct competitor’s brand name.
• The videos must adhere to Poise brand guidelines and video best practices which will be provided. 
• All content must be approved by the Poise brand team and Kimberly-Clark legal/regulatory team. 

  
  

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

ABOUT POISE:

• Poise is the #1 brand leader in bladder leak pads. Poise strives to give freedom back to their customers, that put them at ease and ensure they can continue their everyday life without fear of leaks, restrictive materials, or odor. Poise has three messages they embody with their brand. They are: 
  • Feel
    • Consumers must feel seen. Poise understands women's leak challenges and gives them the

      confidence to unburden themselves from the challenges that hold them back from being their true self.

  • Believe
    • Poise is a brand that understands and advocates for women’s health.
  • Do
    • Look to Poise for resources that advocate for women’s health, as well as resources that
      help women manage their bladder leaks, empowering them to live their lives uncompromised.

INSPIRATION AND VIDEO FLOW GUIDANCE:

• Relate to her
  • Show her that we recognize the challenges she must overcome to be her true self every day, especially when dealing with leaks.
• Celebrate the work that Poise is doing 
  • Unburdening women from the emotional and physical challenges of life by advocating for women’s health.

STATISTICS TO SHOW IN VIDEO:

• 1 in 2 women over 20 experience bladder leaks.

ASSETS:

• Brand Guidelines
• Brand Voice & Tone

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• Nature's Valley
• Huggies & The National Diaper Bank Animated

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

The most compelling pitch will be greenlit by the Sponsor, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.

Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal, typically included with the project timeline.

PRE-PRODUCTION REQUIREMENTS: Prior to the commencement of actual production, creators MUST receive final approval from the Sponsor on the elements below. There may be multiple rounds of feedback until an element is approved.

If you begin production before you have received final approval, you may need to reshoot or reanimate at your own expense. 

• SCRIPT: Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text, as relevant.
• STORYBOARD: Include individual images for each key beat in your video. It is best practice to include scripted dialogue or VO, along with on-screen text or disclaimers, under each panel in our Storyboards. If there are multiple unique videos, ensure you submit a Storyboard for each video.
• CASTING: Tongal advocates for inclusivity in on-screen representation and diversity in casting. Please submit three to four options per role, with at least one of those options being a person of color. It is preferable to share multimedia content (i.e. video & audio clips) to help the Sponsor gauge the talent's performance, rather than headshots or resumes.
• LOCATION: Present images of your potential filming locations, and submit at least two options per location. If possible, please include context on where you intend to film within each location, what angles you might use, or how you might dress the location.
• WARDROBE: Submit descriptions and/or pictures of your cast's wardrobe. You must submit at least two wardrobe options per role.

For convenience, we've provided some helpful templates that you can consider using for pre-production materials, and they can all be accessed here.

BUILDING YOUR TEAM: Looking for help? Post crew and production opportunities connected to Tongal projects on Backlot. Backlot includes search tools to help you find collaborators and crew by role, skill set, location, and more, for productions of any size and type. Tongal also supports inclusivity in all productions, and strongly encourages you to hire diverse talent for your team. To find additional options for staff & crew in your area, check out these resources and partners.

REVISION REQUIREMENTS & RESOURCES: Once Content has been submitted and the initial Production Phase completed, greenlit creators will enter into Revisions. Creators will perform reasonable edits on their videos according to the Sponsor's feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.

MUSIC: If you use music from a library for your content, you MUST use one of Tongal's three music providers: Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more, click on any of the providers' names above.

If you choose to use original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.

STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.

If you intend to use Storyblocks, inform your Tongal producer, and an account will be created for you to access the library. Once assets are approved for delivery, you must provide a complete list of all Storyblocks content that you used via our template HERE.

ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for any costs associated with the hard drive and shipping. Tongal also reserves the right to request all raw files associated with the project.

To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.