
We are looking for a filmmaker to shoot videos for a fast-moving live-action Mexican PayPal campaign, based on several existing concepts while coordinating with a campaign director who will script and storyboard for your shoot. Anticipate a shoot between Thursday, July 28th, and Friday, July 29th.
PayPal Mexico wants people to know that they are the fast and easy way to pay in Mexico, offering the ability to pay online in a single click. This ease & convenience is at the core of their "Pay Happy" creative positioning, which is all about celebrating the small moments of happiness that PayPal enables every time you choose them at checkout. Now, PayPal is looking to extend "Pay Happy" campaign in Mexico with a new suite of videos, and we are looking for ONE filmmaker who can quickly shoot footage for videos that'll be used to create the campaign. Raw footage from these shoots will be provided to a single creative campaign director, who will handle post-production for all videos. It is NOT necessary that you're based in Mexico, but you MUST have access to locations and talent that can feel authentically Mexican, especially in terms of exteriors. Stylistically, we're looking for something that feels bright, vibrant, colorful, authentic, and cinematic.
There will ultimately be three videos, so you will be shooting footage based on three different concepts. You're not being asked to pitch a creative take - instead, we've included information about the videos, their topics, their concepts, and how they're paired up in the Background. It's possible that the same locations could be used in each video, but lead talent will need to be different for each video. As the final :06-:15 videos will each feature 4-5 seconds of full-screen product graphics, we're only talking about a handful of short shots and camera setups. We've laid out assumptions that you should be able to work with below, and there are examples of previous videos from the campaign in the Background as well.
One key factor here is your ability to direct a strong performance from talent when operating without sound. The most successful videos that we've seen are driven by strong talent direction. Beyond that, if you have any other questions, ask away in the forum.
IF YOU ARE SELECTED:
FOR YOUR PITCH: You will be required to provide some location options. We'd also recommend casting options, *if* you have easy access to casting. We know that's more of a lift though, so it's not mandatory. Otherwise, your pitch (and the Treatment, specifically) should primarily highlight:
PROCESS:
BUDGETING ASSUMPTIONS:
DELIVERABLES: All raw footage.
TIMELINE: HERE
EXPOSURE: Videos are intended for digital platforms and and social media, along with PayPal's owned channels, in Mexico.
TARGET AUDIENCE: Digital Natives aka young professionals and recent college graduates in Mexico - they're under 30, and have always enjoyed a digital first life. They may or may not be current PayPal users.
Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.
Videos will be in the style and format of previous PayPal Mexico videos.
VIDEO CONCEPTS: The key consideration here is that each video follows a similar format (open on talent & setting, introduce the relevant scenario, demonstrate the PayPal product, cut to CTA footage), and you will not be responsible for any graphics. As you'll see, there are only a handful of shots in each video. Additionally, the elements within each video can be flexible, depending on what you have access to.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitch will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
CREDITS: Upon submission of your footage, you will be immediately prompted to fill out your credits for all the actors, locations and art (if applicable) featured in your video. You must enter your credits on your Tongal profile page in order for them to be reviewed and approved by a Tongal administrator.
RELEASE FORMS: Once your credits have been approved, you will be required to provide Talent, Location, and Music Releases for all people, places and music appearing in your video (they can be downloaded here). YOU MUST USE THE TONGAL RELEASES.
ASSET DELIVERY REQUIREMENTS: You are required to submit all raw footage in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.