Celebrate the beloved PAW Patrol franchise and the upcoming theatrical release of PAW Patrol: The Mighty Movie on September 29th by creating an funny, entertaining, and clever social video designed for TikTok that gets fans excited to experience the movie in theaters.
No job is too big, no pup is too small! PAW Patrol: The Mighty Movie premieres in theaters on September 29th, and the iconic pups that everybody knows and loves are back for another adventure. To help promote the movie, we're looking for social media-savvy creators that can make a captivating and engaging TikTok-first video - something that's clever, fun, and shareable to resonate with parents and fans everywhere. PAW Patrol has made a big cultural impact - not just on kids, but on parents, too - and the goal is to create a video that taps into the zeitgeist. Think about what YOU as an adult/parent would want to see.
This is not about creating a trailer cutdown or anything like that - in fact, you shouldn't be using any existing assets from Paramount - and the goal of this project is not about creating an ad. This should be much more fun. Surprise and delight! Consider a cool live-action approach that uses clever transitions and fun edits, or use stop-motion animation to bring The Mighty Pups pack and their galactic superpowers to life. Build, bake, cosplay, pose, puppeteer, or do something super random that takes things to the next level. Your concepts should appeal to adults and parents of toddlers, and your videos should also feel native to the TikTok platform, and lean into the trends and styles that would organically come across your "For You" page, while still being tonally in line with the PAW Patrol voice on social media.
So many creative possibilities are open to you, and below are a few thought starters to consider, but obviously, if you have other video ideas that feel native and aren't on this list, Paramount still wants to hear them.
You'll find the movie's synopsis, some character info, and some reference assets in the Background. Be sure to check that out. Also, Paramount is looking to greenlight multiple creators here, but each creator will only be responsible for making ONE TikTok video.
We also encourage you to submit an optional proof-of-concept video that illustrates how your idea would come to life. Your proof of concept should be designed for TikTok, shot in a 9x16 aspect ratio, and up to 30 seconds. You can even create your proof-of-concept video in the TikTok app itself. Feel free to include links to any existing social videos (they don't have to be your own) that represent the style you'd be aiming for.
For any questions or other project updates, check out the Project Forum.
DELIVERABLES: Each greenlit creator will create one video:
TIMELINE: HERE
EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.
TARGET AUDIENCE:
TONE: Funny, smart, authentic, good-natured, diverse, supportive, celebratory
EXECUTIONAL MANDATORIES:
OPEN BID:
MOVIE SYNOPSIS: When a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The MIGHTY PUPS! For Skye, the smallest member of the team, her new powers are a dream come true. But things take a turn for the worse when the pups' arch-rival Humdinger breaks out of jail and teams up with a mad scientist to steal the superpowers for the two villains. With the fate of Adventure City hanging in the balance, the Mighty Pups have to stop the supervillains before it's too late, and Skye will need to learn that even the smallest pup can make the biggest difference.
CHARACTERS IN THE MOVIE:
REFERENCE ASSETS:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitches will be greenlit, and the responsible creator(s) will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS & RESOURCES: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback. Check out our Filmmaker Resource Portal to access helpful post-production resources like Text-Safe Guides for different platforms, Project File Organization Tutorial, Export Presets, and Captioning services.
MUSIC: If you use any music from a library for your content, you MUST use one of Tongal's three music providers - Jingle Punks, Universal Production Music and Epidemic Sound. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project, and will not require a Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom or original music, you must fill out and submit our Music Release Form. Please ensure your composer reviews and signs this form BEFORE beginning their work.
STOCK FOOTAGE: Tongal has partnered with the stock footage library STORYBLOCKS, which can be used to source video clips, photography, and After Effects templates for your video submission to this project. Video or photo content from Storyblocks is available at no charge, solely for incorporation into submissions on this project, and content will not require a separate Release Form. If identifiable people or intellectual property appears in a video clip or photo, you may only utilize assets that are clearly marked “Model released: Yes” or “Property release: Yes” on the clip description pages. You may not use any audio.
If you intend to use Storyblocks, inform your Tongal producer beforehand, and an account will be created for you to access the library and its features. Once your video submissions are approved by the Sponsor, you must provide a complete list of all Storyblocks content that you used via our template HERE.
ASSET DELIVERY REQUIREMENTS & RESOURCES: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
To ensure a smoother delivery, please review the Export Presets, Specifications, and Project File Organization Tutorial in our Filmmaker Resource Portal.