
Produce a roughly :10 short animated video that brings either the TBS or truTV logo to life in a clever and unexpected way that celebrates New Years Eve.
Hard to believe 2021 is finally coming to a close, but it's safe to say we're all happy to see it go – and being able to celebrate and ring in 2022 with friends and family is certainly something to look forward to. To that end, TBS and truTV are looking for artists, animators, designers, and directors to bring their logos to life in individual animated videos that celebrate New Year's Eve for fans around the world.
The audiences and tones for TBS and truTV are pretty different, so you'll need to specify which network you're pitching for in your submission; we're looking for at least one :10 video for each network, so if you've got ideas for both, you should pitch each one separately.
The goal is to end up with at least one fun, stylish, and celebratory mini-story themed around New Year's Eve for each network that brings either the TBS or truTV logo to life in an unexpected way, transforming or revealing the logo in the process.
Check out the Background section for more information. For any questions or other project updates, check out the Project Forum.
DELIVERABLES:
TIMELINE: Click here for the full project timeline.
EXPOSURE: TBS and truTV's respective social media platforms, including Instagram, Twitter, and Facebook. Please review the platform best practices page.
TARGET AUDIENCE: Broadly, millennials.
TONE: Celebratory, humorous, engaging.
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
Check out these fun, Tongal-produced examples of other logo videos:
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
The most compelling pitches will be greenlit, and the responsible creator will then receive an email from Tongal producers detailing next steps. All submitters will also receive an automated email notification that a selection has been announced. To ensure you’re receiving project updates, review your email settings to check that you haven’t unsubscribed.
Creators who’ve been selected will receive funding upon completing the Winner Affidavit and the IP Assignment. Payment of the pitch funds is subject to a payment schedule determined by Tongal.
PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.
For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.
BUILDING YOUR TEAM: Tongal supports inclusivity in all of our productions and strongly encourages you to hire diverse talent for your team. To find staff & crew in your area, check out these resources and partners.
REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.
MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above.
If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.
ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. You are responsible for the costs associated the hard drive and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production, please click here.