Centered around the efficacy of Neutrogena's Makeup Remover Wipes, this campaign focuses on the makeup faces left behind. Each video begins with a woman age 13-34 removing her makeup, and ends with a shot of the used wipe with a near-perfect face print: eye shadow, lips, blush, etc. With funny or inspirational captions, like "don't let Friday night's makeup spend the night," "you're beautiful, with or without the lipstick," or "your pillow will thank me later," the wipes do the talking for you.