Creatively, I have been directly involved in many of the elements that make up a fully developed advertising campaign: ideation; video conceptualization, direction, editing, and animation; talent acquisition; script writing video and radio; copy writing; graphic design print and web; ad buying and coordinating; social media community engagement; email marketing; etc. I have a particular passion for seeing a project fully realized, from concept to completion. I love the process of determining the emotional touch points that help customers and observers engage with a brand or product on a personal level. Stories are often the vehicles that best deliver these emotional connections, and my goal is to make good storytelling part of every idea I develop.