Help Nature Made make a suite of authentic social content by casting a relatable, engaging personality to feature in videos demonstrating how they use Nature Made in their daily life.

Nature Made is the source for reliable vitamin supplements, and now, they want their social media to reflect the real people who use their products every day. As we meet customers in their normal lives, we want this content to feel sincere and natural so that viewers can see that Nature Made is part of a typical balanced life. 

This project is as much about casting as it is about producing good video content, because it's the authentic on-screen personalities that'll carry much of the weight. We're not looking for people with a social following, but it might even be helpful to think of this as "elevated" influencer content. Polished, professional, but intimate and personal in a way that feels like it's the work of an individual.  This means we will not only get to know our personality, but we will be showing the product integrated into their routine. The personality and story should ladder up to Nature Made's brand pillars. More on this in the Background / Additional Details section. 

The sponsor is hoping to greenlight 4 teams of filmmakers & personalities, but they are also open to greenlighting a filmmaker who can source more than one personality. If you are submitting to produce more than one suite, please submit separate pitches for each personality you'd film with.

DELIVERABLES:

• One :30 Personality Spotlight (16x9 & 9x16)
• Four :06-:15 Personality Quote Clips (16x9 & 9x16)
• Fifteen Stills derived from footage

TIMELINE: For the full project timeline please see the Assets section.

EXPOSURE:

• Facebook
• Instagram In Feed
• For guidance check out our platform best practices page.

TARGET AUDIENCE:

• Women, aged 35+ currently using or considering vitamins, minerals, and supplements as part of their health and wellness regimen
• Secondary target audience: 35+ active, health-conscious Dads

TONE:

• Optimistic 
• Authentic, Real, Relatable
• Credible, Knowledgeable, Certain
• Video should feel native to social media. We are going for in the moment documentary aesthetics. While we do want to appear appealing,  we don't want to overly polish the imagery and make it feel sterile or overtly branded.

EXECUTIONAL MANDATORIES: 

• This content should be Evergreen. While COVID-19 is an obvious consideration with this product, we do not want to overtly allude to that aspect. 
• Content must feature Nature Made products. Nature Made will supply products for filming. 
• You will be required to submit with talent, and if you are submitting to produce more than one suite, please submit a separate pitch with each personality.

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal within the $7,000-$10,000 range per proposed personality. The sponsor is entertaining the option to greenlight up to four personalities, and it is possible for you to be greenlit to produce more than one series per personality. 
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.

You don't have to be a professional athlete to pay attention to your nutrition, and that's why Nature Made is looking for personalities that embody the stories of people who are using vitamin supplements to support their everyday life. We are looking for charismatic individuals that come through on camera and share with us how Nature Made is helping them achieve their goals and find balance. Nature Made has multiple categories in which they help their customers. We would want our personalities to touch on at least one of these ideas:

Sleep

• We all need sleep. But with today’s “always-on” schedules, it can be hard to come by. When you feel exhausted, irritable, or are unable to concentrate, you could benefit from a few more hours of zzzs.
• Stress can play a huge role in not being able to get to sleep when your head hits the pillow. You know when your eyes are shut but your mind is racing.
• With the varying sleep issues that consumers have, there are now a range of solutions to meet their needs, and Nature Made can help them identify the right solution for them: Calm & Relax, Sleep & Recover, Melatonin Extended Release, Melatonin 10mg Gummy

Immune health

• The immune system is a wonderfully complex system of blood cells and organs. A well-functioning immune system is key to our overall health and well-being.
• From seasonal changes and diet, to stress and even sleep, making sure you provide your body with nutrients that support your immune system should top your good-health priority list.
• A healthy lifestyle is key. Stay active, get more sleep, wash your hands, and supplement with Nature Made Vitamin C*, Vitamin D and Elderberry. *Focus on gummies (flavor appeal)

Women's Health

• No two women are the same, but each and every one of you can benefit from a little TLC with antioxidants, bone support, and immune system support.
• Your health can be affected by anything from a busy schedule that keeps you from focusing on you, to a lack of vitamins and minerals in your normal diet.
• While your body has unique requirements, challenges, and strengths, our supplements protect you from the inside out. Count on Nature Made to deliver essential nutritional support to meet your individual needs with: Multi for Her +Omega 3s Gummies, Multi for Her, Fish Oil for heart health, Vitamin D and Calcium for bone health, Biotin for hair, skin & nails

Broad Nature Made

• Every body, literally, is different—with unique requirements, challenges, and strengths. Nature Made supplements protect you from head to toe, providing essential daily nutritional support suited to your individual needs.
• Filling nutritional gaps with some of the key players like vitamins A, C, D and E can help jump-start your personal health goals. Try Nature Made Multi for Her/Him, Vitamin D, Magnesium, B12, Turmeric

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create a suite of social videos with a cost range of $7,000-$10,000 per personality. You may propose multiple personalities to work with.
  
  
• HEADSHOTS/CASTING BOARDS (REQUIRED): Introduce us to your personalities. Share with us their headshots, previous videos, and their story on how they relate to Nature Made.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

The most compelling pitch will be greenlit, and upon completing the Winner Affidavit and the IP Assignment, the responsible creator will receive funding. Please note: the payment of the pitch funds is subject to a payment schedule determined by Tongal. Please see the full payment schedule in the Assets section.

PRE-PRODUCTION REQUIREMENTS: Prior to shooting, filmmakers must receive the below approvals from the Sponsor.

• SHOOTING OUTLINE: This project requires shooting outline approval before filmmakers move onto the Video Phase. The Sponsor may provide feedback on your outline and ask you to submit a new version. There may be several rounds of feedback until an outline is approved by the Sponsor.

For your convenience, we’ve provided some helpful templates to use at your discretion. They include templates for creating a treatment, production budget, storyboards, shot list, call sheet, and a music cue sheet. Additionally, there are templates that will help you clearly present cast, location, and wardrobe options to the Sponsor. They can all be accessed here.

REVISION REQUIREMENTS: Once the Video Phase has closed, the greenlit submitters will enter the Revisions Phase. Filmmakers will perform reasonable edits on their videos according to the Sponsor’s feedback.

MUSIC: Tongal has partnered with three premiere music providers: Jingle Punks, Universal Production Music and Epidemic Sound, any of which can be used to source music for your video submission to this project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into submissions to this project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the providers’ names above. 

If you choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your video paperwork.

ASSET DELIVERY REQUIREMENTS: You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec in order to submit final payment. In addition to the project files, you are also required to provide all raw footage. You are responsible for the costs associated the hard drive and shipping.

For Tongal’s file delivery specs and any other questions you may have about post production, please click here.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.